I. Executive Summary

Company Description

Blisstea Bubbles, as the name suggests, aims to bring joy and bliss to the world of bubble tea. Our startup operates in the food and beverage industry, with a specific focus on offering health-conscious and customizable beverage options to a market of primarily health-conscious millennials and Gen Z consumers. Our bubble tea menu offers over 20 unique flavors with organic, dairy-free, and sugar-free options, setting us apart from traditional coffee shops and fast-food beverage options. We pride ourselves on our commitment to sustainability by sourcing locally and implementing eco-friendly practices, such as zero-waste and responsible packaging. Our goal is to establish Blisstea Bubbles as a premier destination for bubble tea lovers, capturing 15% of the local market share within the first year of operation and expanding to a second location within the Greater Austin area by the end of year two.

Problem

The increasing demand for novel and customizable beverage options has led to a gap in the market for health-conscious consumers seeking a unique and personalized social experience. Traditional coffee shops and fast-food beverage options often lack the level of personalization and are perceived as overly generic and unhealthy by a growing segment of the market.

• Current bubble tea offerings typically use non-organic ingredients and limited customization options.
• Consumers are seeking healthier alternatives to traditional beverages, creating a demand for organic, dairy-free, and sugar-free options.
• There is a lack of sustainable and environmentally friendly bubble tea options in the market, leading to a gap for consumers who prioritize eco-friendly practices.

As a result of these shortcomings, customers face several challenges:

• Difficulty in finding customizable and health-focused beverage options that align with their dietary and wellness preferences.
• Limited choices for organic and locally sourced bubble tea flavors, leading to a lack of diversity and novelty in the market.
• An absence of community-oriented spaces that cater to wellness and lifestyle events, impacting the social experience for health-conscious consumers.

Blisstea Bubbles aims to address these pain points by offering a wide array of bubble tea options, including organic teas, plant-based milk alternatives, and natural sweeteners, tailored to individual preferences.

Solution

Blisstea Bubbles aims to revolutionize the traditional bubble tea experience by offering a wide array of innovative and customizable beverage options that cater to the needs and preferences of health-conscious consumers and those seeking a unique social experience. Our diverse bubble tea menu, customization options, introduction of seasonal flavors and limited-time offerings, and a customer app are designed to provide a fresh and modern take on bubble tea, making it a go-to destination for individuals looking for delicious, customizable, and sustainable drink options.

Mission Statement

At Blisstea Bubbles, our mission is to reinvent the bubble tea experience by offering a wide array of customizable, health-conscious, and environmentally sustainable options. We are committed to providing a fresh and modern take on bubble tea, infusing it with locally sourced ingredients and seasonal flavors to create a unique and engaging social hub for our customers.

Key Success Factors

Financial Summary

Blisstea Bubbles is projected to generate substantial revenue and profitability over the next three years, with an expected return on investment (ROI) that is attractive to potential investors and stakeholders.

The business requires a total initial funding of $250,000 to cover setup costs, inventory, staffing, and marketing activities, and anticipates a competitive ROI of 15% to 25% over the next three years.

With a strong focus on cost management and a robust growth strategy, Blisstea Bubbles is poised for a promising financial outlook.

Funding Requirements

Blisstea Bubbles is seeking initial funding to cover setup costs, inventory, staffing, and marketing activities to kickstart its operations in Austin, Texas. The total funding required has been carefully calculated to ensure a successful launch and sustainable growth over the first year. Below is a detailed breakdown of the funding requirements:

II. Products & Services

Problem Worth Solving

The increasing demand for novel and customizable beverage options has led to a gap in the market for health-conscious consumers seeking a unique and personalized social experience. Traditional coffee shops and fast-food beverage options often lack the level of personalization and are perceived as overly generic and unhealthy by a growing segment of the market.

• Current bubble tea offerings typically use non-organic ingredients and limited customization options.
• Consumers are seeking healthier alternatives to traditional beverages, creating a demand for organic, dairy-free, and sugar-free options.
• There is a lack of sustainable and environmentally friendly bubble tea options in the market, leading to a gap for consumers who prioritize eco-friendly practices.

As a result of these shortcomings, customers face several challenges:

• Difficulty in finding customizable and health-focused beverage options that align with their dietary and wellness preferences.
• Limited choices for organic and locally sourced bubble tea flavors, leading to a lack of diversity and novelty in the market.
• An absence of community-oriented spaces that cater to wellness and lifestyle events, impacting the social experience for health-conscious consumers.

Blisstea Bubbles aims to address these pain points by offering a wide array of bubble tea options, including organic teas, plant-based milk alternatives, and natural sweeteners, tailored to individual preferences. The establishment will provide a fresh and modern take on bubble tea, striving to infuse the beverage with locally sourced ingredients and seasonal flavors to keep the menu exciting and environmentally friendly.

Our Solution

Blisstea Bubbles aims to revolutionize the traditional bubble tea experience by offering a wide array of innovative and customizable beverage options that cater to the needs and preferences of health-conscious consumers and those seeking a unique social experience. Our products and services are designed to provide a fresh and modern take on bubble tea, making it a go-to destination for individuals looking for delicious, customizable, and sustainable drink options.

• Diverse Bubble Tea Menu: Blisstea Bubbles will feature an extensive menu with over 20 unique bubble tea flavors, ensuring there is something for everyone. From classic favorites to innovative seasonal blends, our menu will cater to a wide range of tastes and preferences, keeping it exciting and engaging for our customers.
• Customization Options: All our products will be fully customizable, allowing customers to choose organic tea bases, dairy-free milk alternatives (such as almond, oat, and coconut milk), and a range of natural sweeteners. This level of personalization will provide a unique and tailored experience for each customer.
• Seasonal Flavors and Limited-Time Offerings: To keep our menu fresh and enticing, we will introduce at least two seasonal flavors every quarter, encouraging repeat visits and generating excitement among our customer base. This approach will differentiate us from competitors and position us as a trendsetter in the industry.
• Customer App: Within six months of launch, we will introduce a customer app that will facilitate easy customization and ordering, allowing our customers to conveniently place their orders and save their favorite combinations for future visits.

With a focus on sustainability, health, and customization, Blisstea Bubbles stands out as a modern bubble tea shop that is committed to offering high-quality, innovative, and environmentally friendly products and services, ensuring a memorable and fulfilling experience for our customers.

Unique Selling Proposition

Blisstea Bubbles sets itself apart from competitors in the bubble tea market through a combination of high-quality, customizable offerings, sustainable practices, and a commitment to health and wellness. Our unique value proposition lies in our ability to cater to the needs and preferences of health-conscious consumers, while also creating a social hub for those seeking a unique and engaging beverage experience.

• High-quality, organic ingredients with extensive customization options
• Customer app for convenient and personalized ordering
• Commitment to sustainability and environmental responsibility
• Constant introduction of new seasonal flavors for a fresh and engaging menu
• Focus on health and wellness, catering to the needs of health-conscious consumers

Development Stage and Future Plans