I. Executive Summary

Company Description

Hops Odyssey is a craft beer subscription service operating in Portland, Oregon, within the vibrant artisanal beverage sector. Our business model revolves around providing access to a curated, ever-changing selection of unique, locally-produced craft beers, emphasizing community engagement and support for small businesses. With a focus on creating a craft beer 'discovery hub,' we partner with local and regional breweries to offer customers a variety of hard-to-find brews, establish a line of Hops Odyssey branded merchandise, and build a community around craft beer appreciation through events and educational workshops.

Problem

Craft beer enthusiasts in Portland face the challenge of finding a diverse selection of high-quality, locally-brewed beers in a convenient and efficient manner. The current options available to them often involve visiting multiple breweries or specialty stores, resulting in a lack of awareness or availability of limited edition brews or new releases. This leads to a fragmented experience and a disconnect from the vibrant craft beer culture the city has to offer, resulting in missed opportunities for customers to discover and enjoy new and unique local brews. Existing solutions fail to adequately address the needs of craft beer enthusiasts, leaving them feeling disconnected from the rich and vibrant craft beer culture that characterizes Portland.

Solution

At Hops Odyssey, we offer a unique craft beer subscription service that seeks to fulfill the needs of craft beer enthusiasts and curious newcomers alike. Our innovative approach combines a rotating selection of exclusive, locally-produced beers with community engagement and educational experiences, providing a one-of-a-kind platform for beer discovery.

• Rotating Selection: We provide at least 100 unique craft beers annually, sourced directly from local and regional breweries, ensuring access to high-quality, hard-to-find brews.
• Mobile Application and Website: Our user-friendly platform allows for seamless online subscriptions and purchases, as well as access to information on upcoming events and new beer arrivals.
• Monthly Subscription Boxes: Our curated boxes contain 4-6 craft beers alongside tasting notes and brewery insights for customers to explore new flavors.
• Membership Program: We offer perks such as discounts, early access to new arrivals, and members-only events for our loyal customers.
• Branded Merchandise: In addition to our craft beer offerings, we have established a line of Hops Odyssey branded merchandise within the first six months of operation.

This multifaceted approach allows us to fulfill the desires of our target market aged 25-45, who value quality, enjoy trying new flavors, and are willing to pay a premium for unique, local products. By providing exclusive access to a wide variety of unique, locally-produced craft beers, expert guidance, and community-focused events, we are well-positioned to capture a significant market share and establish a lasting presence within the craft beer subscription industry.

Mission Statement

At Hops Odyssey, our mission is to bring the vibrant and diverse world of craft beer to our community, offering a platform for exploration, education, and appreciation. With a focus on supporting local breweries and creating engaging experiences, we are committed to providing our customers with exclusive access to unique beers, expert guidance, and a welcoming environment that celebrates the craft beer culture.

Key Success Factors

Financial Summary

Below is a summary of the projected financial performance and anticipated return on investment for Hops Odyssey.

Hops Odyssey requires $500,000 in initial funding to cover startup costs. Anticipated return on investment (ROI) is expected to be 10% in the first year, increasing to 16.67% in the second year, and 22.22% in the third year.

This financial outlook demonstrates a positive growth trajectory and a promising return on investment for potential stakeholders and investors.

Funding Requirements

Securing the necessary funding is crucial for Hops Odyssey to achieve its business goals and sustain operations during the initial growth phase. The total funding needed for various categories of usage is outlined in the table below:

II. Products & Services

Problem Worth Solving

For craft beer enthusiasts in Portland, finding a diverse selection of high-quality, locally-brewed beers can be a time-consuming and challenging task. The current options available to them often involve visiting multiple breweries or specialty stores, many of which may not be conveniently located. This results in a lack of awareness or availability of limited edition brews or new releases, leaving customers feeling disconnected from the vibrant craft beer culture the city has to offer.

At present, the existing solutions fail to adequately address the needs of craft beer enthusiasts, leading to several pain points:

• Difficulty in accessing a wide variety of unique, locally-produced craft beers
• Limited availability of rare or hard-to-find brews due to lack of awareness or distribution
• Time-consuming and inefficient process of visiting multiple locations to explore different offerings
• Lack of expert guidance in selecting and appreciating craft beers
• Inability to connect with the community and participate in craft beer-focused events

This gap in the market has resulted in a fragmented experience for craft beer enthusiasts, leading to a disconnect from the rich and vibrant craft beer culture that characterizes Portland. These challenges result in missed opportunities for customers to discover and enjoy new and unique local brews, limiting their overall engagement with the local craft beer scene.

By addressing these issues, Hops Odyssey aims to become the go-to solution for craft beer enthusiasts, providing a comprehensive platform that facilitates exploration, education, and community engagement within the local craft beer culture.

Our Solution

At Hops Odyssey, we offer a unique craft beer subscription service that seeks to fulfill the needs of craft beer enthusiasts and curious newcomers alike. Our innovative approach to the craft beer industry combines a selection of exclusive, locally-produced beers with community engagement and educational experiences, creating a one-of-a-kind platform for beer discovery.

• Rotating Selection: We provide a rotating selection of at least 100 unique craft beers annually, sourced directly from our partnerships with local and regional breweries. This ensures that our customers have access to a diverse range of high-quality, hard-to-find brews that may not be available elsewhere.
• Mobile Application and Website: Our user-friendly mobile application and website allow for seamless online subscriptions and purchases, as well as access to information on upcoming events and new beer arrivals.
• Monthly Subscription Boxes: Our curated monthly subscription boxes contain a selection of 4-6 craft beers alongside tasting notes and brewery insights, providing a convenient and enjoyable way for customers to explore new flavors.
• Membership Program: We offer a robust membership program that includes perks such as discounts, early access to new arrivals, and members-only events, enhancing the overall experience for our loyal customers.
• Branded Merchandise: In addition to our craft beer offerings, we have established a line of Hops Odyssey branded merchandise within the first six months of operation, providing our customers with branded memorabilia to further engage with our brand.

This multifaceted approach to product and service offerings allows us to fulfill the desires of our target market, which consists of adults aged 25-45 who value quality, enjoy trying new flavors, and are willing to pay a premium for unique, local products. By providing exclusive access to a wide variety of unique, locally-produced craft beers, expert guidance, and community-focused events, we are well-positioned to capture a significant market share and establish a lasting presence within the craft beer subscription industry.

Unique Selling Proposition

Hops Odyssey offers a unique craft beer subscription service that stands out in the market due to its emphasis on local and regional breweries, curated selection of hard-to-find craft beers, and community-focused approach to craft beer appreciation. Our personalized customer service, exclusive partnerships, and dedication to promoting local businesses set us apart from key competitors in the market.

• Access to a wide variety of unique, locally-produced craft beers not available elsewhere
• Expert guidance in selecting and appreciating craft beers
• Community-focused events that cater to both enthusiasts and newcomers
• Exclusive collaborative beers produced with local breweries
• Personalized customer service and robust membership program

Development Stage and Future Plans