I. Executive Summary

Company Description

Pedal Pints Brewery Tours is a niche adventure tourism startup serving the burgeoning craft beer and cycling communities in Portland, Oregon. We specialize in providing guided cycling tours to local microbreweries, offering curated tasting experiences and educational insights into the brewing process. What sets us apart is our focus on eco-friendly, active tourism, as well as our dedication to delivering memorable, safe, and social group tours. Our target market includes craft beer enthusiasts, cycling aficionados, and tourists seeking unique local experiences. Our short-term goal is to establish ourselves as the premier microbrewery bike tour provider in Portland, while our long-term goal is to expand our service to other U.S. cities with strong craft beer markets by year three.

Problem

Craft beer enthusiasts and tourists in Portland struggle to efficiently visit multiple microbreweries in a day due to the lack of a specialized microbrewery bike tour service. This results in the need to plan their own routes, navigate transportation options, and compromise on the number of breweries they can visit. Driving between microbreweries also poses safety concerns and limits the ability to fully enjoy tastings and local beer culture. Without access to a guided bike tour, visitors miss out on in-depth insights into the brewing process, local craft beer culture, and social interactions that a specialized service can offer. The current options for exploring Portland’s microbrewery scene do not fully meet the needs and preferences of craft beer enthusiasts. Pedal Pints Brewery Tours aims to address this market gap with a unique and comprehensive solution.

Solution

At Pedal Pints Brewery Tours, our Microbrewery Bike Tour Service offers a unique and innovative solution to the challenge faced by craft beer enthusiasts and tourists. By seamlessly integrating the exploration of the local craft beer scene with outdoor cycling, our tailored product and service offerings provide an engaging, eco-conscious, and socially interactive platform for experiencing vibrant microbrewery landscapes in our selected U.S. cities.

Mission Statement

Our mission is to offer a unique and eco-friendly way for craft beer enthusiasts to explore local microbreweries while emphasizing safety, community, and sustainability. By providing curated experiences that blend cultural immersion, active lifestyle, and social interaction, we strive to become the premier microbrewery bike tour provider, delivering unforgettable and responsible adventures for our customers.

Key Success Factors

Financial Summary

Our projected financial performance demonstrates strong potential for growth and profitability in the coming years.

Our financial requirements include securing $250,000 in initial funding to cover startup costs and maintain a monthly burn rate for sustainable operations. We anticipate an ROI of 15% in the first year, increasing to 25% by the end of year three.

This financial outlook positions Pedal Pints Brewery Tours for robust and sustainable growth in the craft beer tourism market.

Funding Requirements

As Pedal Pints Brewery Tours prepares to launch its operations in Portland, Oregon, the funding requirements have been carefully assessed to ensure a successful start and sustained growth. The following breakdown outlines the categories and amounts necessary to support the business's various needs.

II. Products & Services

Problem Worth Solving

Craft beer enthusiasts and tourists in Portland face the challenge of efficiently visiting multiple microbreweries in a day without the hassle of driving or finding transportation between locations. Currently, there is a gap in the market for a service that provides a curated, safe, and engaging experience that combines the exploration of craft beer with an active, eco-friendly element.

• The current lack of a specialized microbrewery bike tour service means that enthusiasts and tourists often have to plan their own routes, navigate transportation options, and potentially compromise on the number of breweries they can visit in a day.
• Driving between microbreweries can lead to safety concerns, such as the risk of drink-driving, parking issues, and the inability to fully enjoy tastings and local beer culture.
• By not having access to a guided bike tour, visitors may miss out on the in-depth insights into the brewing process, the local craft beer culture, and the social interactions that a specialized service can offer.

Due to these challenges, the current options for exploring Portland’s microbrewery scene may not fully meet the needs and preferences of craft beer enthusiasts, resulting in an opportunity for Pedal Pints Brewery Tours to address this market gap with a unique and comprehensive solution.

Our Solution

At Pedal Pints Brewery Tours, we are dedicated to providing a unique and innovative solution to the challenge faced by craft beer enthusiasts and tourists alike. Our Microbrewery Bike Tour Service offers a one-of-a-kind experience that seamlessly integrates the exploration of the local craft beer scene with the excitement of outdoor cycling. Our product and service offerings are tailored to meet the specific needs of our target market, providing an engaging, eco-conscious, and socially interactive platform for experiencing the vibrant microbrewery landscapes in our selected U.S. cities.

• Guided Bike Tours: With our curated tour routes, customers can enjoy guided cycling adventures that lead them to the most renowned microbreweries in the area. Our experienced tour guides enhance the experience by providing insights into the brewing process, conducting tastings, and sharing knowledge about the local craft beer culture.
• Premium Bikes and Safety Equipment: We prioritize the comfort and safety of our customers by providing premium bicycles and all necessary safety equipment, ensuring a smooth and secure journey throughout the tour.
• Limited-Edition Tours: We go the extra mile by offering limited-edition tours that coincide with special brewery events or seasonal releases, giving our customers exclusive access to unique brewery experiences.

Our solution addresses the needs of craft beer enthusiasts, cycling aficionados, and tourists seeking authentic local experiences. By combining the elements of sustainable tourism, social interaction, and safety, we differentiate ourselves in the market and position our service as a standout choice for those looking for a memorable and engaging adventure. Real-world applications of our service include group outings for corporate teams, bachelor/bachelorette parties, and birthday celebrations, as well as individual tourists and locals eager to explore the local craft beer culture in an active and eco-friendly manner.

Unique Selling Proposition

At Pedal Pints Brewery Tours, our Microbrewery Bike Tour Service holds a unique position in the market, offering a one-of-a-kind experience that seamlessly combines craft beer exploration with eco-friendly, active tourism. Our USP is centered around the fusion of social interaction, curated brewery experiences, and safety, positioning us as the preferred choice for modern consumers seeking memorable and responsible craft beer adventures.

• Competitive pricing with comprehensive inclusions, ensuring value for customers.
• Premium quality bicycles, safety equipment, and highly knowledgeable tour guides for an exceptional experience.
• Use of technology for seamless booking, informative content, and interactive customer engagement.
• Personalized customer service from inquiry to tour completion, fostering strong customer relationships.
• Ongoing innovation with limited-edition tours, special events, and unique experiences for customers.

Development Stage and Future Plans