I. Executive Summary

Company Description

Big Apple Bagels & Brew aims to deliver the authentic New York bagel shop experience beyond its geographical origins, serving the highest quality kettle-boiled bagels and gourmet coffees. The company operates in the food and beverage industry, offering New York-style bagels, artisanal spreads, gourmet coffee, and New York deli-style sandwiches. What sets us apart is our unwavering commitment to authenticity, quality, and variety, with traditional bagel-making techniques and a secret ingredient replicating New York's water, ensuring an unparalleled authentic bagel experience complemented by artisanal coffee and a comfortable, neighborhood atmosphere.

Our target market includes ex-New Yorkers, bagel enthusiasts, working professionals, families, and millennials, all seeking a high-quality breakfast or lunch option. Our short-term goals include establishing as the premier New York-style bagel shop in Austin, capturing at least 10% of the local bagel market, and achieving a monthly sales growth rate of 5%. Long-term goals involve expanding to additional locations in the Southwest region within three years, maintaining a consistent profit margin, and exploring additional funding options for expansion through small business loans or investors.

Problem

Despite the abundance of bagel shops in the U.S., there remains a significant demand for authentic New York-style bagels outside of the Tri-State area. Customers crave the dense, chewy texture and distinct flavor that's synonymous with the traditional New York bagel, but they often cannot find an establishment that offers a genuinely authentic experience, especially in other regions of the country.

• Many customers outside of the New York area are unable to find authentic New York-style bagels, leading to a gap in the market for a shop that can deliver this experience.
• The current offerings in the market often fail to replicate the traditional New York bagel experience, resulting in customers feeling unsatisfied and longing for a true taste of New York.
• Customers are faced with a lack of options for genuine New York deli-style sandwiches and artisanal spreads to accompany their bagels, limiting their overall experience.
• The consequences of this problem include customers settling for subpar bagels and missing out on the authentic New York culinary experience they desire. This leads to a lack of satisfaction and an unmet need for quality and tradition in the market.
• The current challenges customers face include struggling to find a reliable source for authentic New York-style bagels, leading to a sense of disappointment and the absence of a go-to destination for their bagel cravings.

Big Apple Bagels & Brew aims to bridge this gap in the market by delivering an unwavering commitment to authenticity, quality, and variety in its New York-style bagels, spreads, and sandwiches. By providing customers with an unparalleled authentic bagel experience complemented by artisanal coffee and a welcoming neighborhood atmosphere, the shop intends to address the unmet need for genuine New York-style culinary delights in regions outside of the Tri-State area.

Solution

At Big Apple Bagels & Brew, we offer a comprehensive solution to the need for an authentic New York-style bagel experience. Our diverse menu of hand-rolled, kettle-boiled bagel varieties paired with unique spreads, New York deli-style sandwiches, and curated gourmet coffees and teas provides a distinct and satisfying option for our target customers. Additionally, our catering services expand our reach and provide a convenient option for corporate meetings, luncheons, and events.

Mission Statement

Big Apple Bagels & Brew is committed to delivering the most authentic New York-style bagel experience outside of the Tri-State area. Our mission is to provide customers with hand-rolled, kettle-boiled bagels, complemented by premium coffee, artisanal spreads, and a welcoming neighborhood atmosphere, fostering a sense of community and unparalleled satisfaction.

Key Success Factors

Financial Summary

This financial summary provides an overview of the projected revenue, profitability, and return on investment for Big Apple Bagels & Brew.

The financial requirements include securing initial funding of $500,000 to cover startup costs and operational capital. The anticipated return on investment is estimated to reach 20% by the end of 2026.

In summary, the financial outlook for Big Apple Bagels & Brew is promising, with a steady increase in revenue, profitability, and return on investment over the next three years.

Funding Requirements

The launch and successful operation of Big Apple Bagels & Brew will require a significant amount of funding to cover various aspects of the business.

II. Products & Services

Problem Worth Solving

Despite the abundance of bagel shops in the U.S., there remains a significant demand for authentic New York-style bagels outside of the Tri-State area. Customers crave the dense, chewy texture and distinct flavor that's synonymous with the traditional New York bagel, but they often cannot find an establishment that offers a genuinely authentic experience, especially in other regions of the country.

• Many customers outside of the New York area are unable to find authentic New York-style bagels, leading to a gap in the market for a shop that can deliver this experience.
• The current offerings in the market often fail to replicate the traditional New York bagel experience, resulting in customers feeling unsatisfied and longing for a true taste of New York.
• Customers are faced with a lack of options for genuine New York deli-style sandwiches and artisanal spreads to accompany their bagels, limiting their overall experience.
• The consequences of this problem include customers settling for subpar bagels and missing out on the authentic New York culinary experience they desire. This leads to a lack of satisfaction and an unmet need for quality and tradition in the market.
• The current challenges customers face include struggling to find a reliable source for authentic New York-style bagels, leading to a sense of disappointment and the absence of a go-to destination for their bagel cravings.

Big Apple Bagels & Brew aims to bridge this gap in the market by delivering an unwavering commitment to authenticity, quality, and variety in its New York-style bagels, spreads, and sandwiches. By providing customers with an unparalleled authentic bagel experience complemented by artisanal coffee and a welcoming neighborhood atmosphere, the shop intends to address the unmet need for genuine New York-style culinary delights in regions outside of the Tri-State area.

Our Solution

At Big Apple Bagels & Brew, we are committed to delivering an authentic New York-style bagel experience that goes beyond just the taste. Our unique product and service offerings are designed to meet the specific needs of our target customers while distinguishing us from other bagel shops in the market.

Bagel Varieties and Spreads

• Authentic: Our menu features a minimum of 12 different bagel varieties, all hand-rolled, kettle-boiled, and baked fresh daily to ensure a dense, chewy texture and distinct flavor.
• Diverse Selection: We provide a range of 8 unique spreads, catering to various taste preferences and complementing different bagel flavors for a truly customizable experience.

New York Deli-Style Sandwiches

• Distinctive Offering: Within six months of opening, we will introduce a line of New York deli-style sandwiches, giving customers a taste of the Big Apple beyond our signature bagels.
• Quality Ingredients: These sandwiches will be prepared using only the finest ingredients, ensuring an authentic and flavorful experience.

Gourmet Coffees and Teas

• Perfect Pairing: Our curated selection of gourmet coffees and teas is carefully chosen to complement the flavors of our bagels, providing a well-rounded and satisfying breakfast or snack option for our customers.
• Artisanal Beverages: We aim to provide a premium coffee and tea experience that aligns with the quality and authenticity of our New York-style bagels.

Catering Services

• Convenient Option: By the second quarter, we will implement a catering service, offering our high-quality products to local businesses and events. This will provide a convenient and delicious option for corporate meetings, luncheons, and other gatherings.
• Expanded Reach: This service will allow us to reach a wider customer base while maintaining the same level of quality and authenticity that sets us apart.

Overall, our product and service offerings are designed to fulfill the specific desire for authentic New York-style bagels, while also satisfying the complementary needs for delicious spreads, sandwiches, and beverages. By staying true to traditional recipes and processes, we are able to deliver a unique and unparalleled experience that resonates with our target market and sets us apart from other dining options.

Unique Selling Proposition

Big Apple Bagels & Brew sets itself apart from key competitors in the market through its unwavering commitment to authenticity, quality, and variety. By leveraging traditional New York-style bagel-making techniques, a proprietary water treatment system to replicate New York City's water profile, and a menu of gourmet coffees and New York deli-style sandwiches, our offering delivers an unparalleled authentic bagel experience. This is complemented by an inviting neighborhood atmosphere that resonates with the warmth of a genuine New York bagel shop.

• Authentic New York-style bagels hand-rolled, kettle-boiled, and baked daily for unparalleled taste and texture
• Proprietary water treatment system that replicates the unique flavor of New York City's water
• Gourmet coffees, artisanal spreads, and New York deli-style sandwiches to complement the bagel experience
• A neighborhood atmosphere that resonates with the warmth of a traditional New York bagel shop, creating a loyal community of patrons
• Customer-centric approach focused on delivering superior quality and unmatched authenticity

Development Stage and Future Plans