I. Executive Summary

Company Description

The Rolling Cheesesteak Co. is a unique addition to the bustling food industry, focusing on delivering authentic Philly cheesesteaks to customers on the go. Operating in the food truck sector, our business aims to provide a convenient and accessible dining experience without compromising on the quality and tradition of a classic cheesesteak. Our key offering includes genuine Philly cheesesteaks made with locally sourced ingredients and Amoroso rolls imported from Philadelphia, promising an unparalleled taste experience. With a fleet of food trucks, our main activities involve serving these mouthwatering cheesesteaks in high-traffic areas, engaging with the community through social media, and building strong partnerships with event organizers for special bookings.

What sets The Rolling Cheesesteak Co. apart from competitors is our unwavering commitment to authenticity, customization options, and a visually distinct street culture-inspired food truck design. We target a diverse market, including young professionals, college students, families, and event attendees, with the goal of becoming the top choice for authentic cheesesteaks. In the short term, we aim to establish the first food truck within Austin by the second quarter of 2024 and achieve break-even within the first year. Our long-term goals include expanding to a fleet of three trucks within the first three years and capturing 20% of the food truck market share amongst cheesesteak providers.

Problem

Consumers often lack access to authentic, high-quality Philly cheesesteaks, especially in areas outside of Philadelphia or in locations without specialized cheesesteak restaurants. This gap in the market creates a significant pain point for our target customers, leading to several challenges and consequences:

• Limited Availability: Many areas lack dedicated cheesesteak restaurants, making it difficult for consumers to satisfy their cravings for this iconic dish.
• Lack of Convenience: Traditional cheesesteak restaurants are often situated in specific neighborhoods or downtown areas, creating a lack of accessibility for a broader customer base.
• Quality Variation: In regions outside of Philadelphia, finding a genuinely authentic Philly cheesesteak can be a challenge.
• Untapped Market: Given the popularity of cheesesteaks and the absence of dedicated providers in certain areas, there is a significant opportunity to fill this void and cater to the unmet demand for high-quality, genuine Philly cheesesteaks.

Our target customers face the consequences of this problem on a regular basis, from the frustration of not being able to satisfy their cravings for an authentic Philly cheesesteak to the disappointment of settling for a lesser version of this beloved dish.

Solution

At The Rolling Cheesesteak Co., we address the growing consumer need for convenient, high-quality dining options by offering authentic Philly cheesesteaks and related menu items delivered directly to customers through our fleet of specially designed food trucks. Our innovative approach to traditional cheesesteak preparation and delivery is tailored to meet the demands of busy professionals, students, families, and event attendees, providing them with a genuine Philly cheesesteak experience on wheels.

Mission Statement

The Rolling Cheesesteak Co. is committed to delivering the genuine Philly cheesesteak experience directly to our customers, embodying authenticity, quality, and convenience. Through innovative mobile service and a dedication to community engagement, we aim to become a beloved culinary staple while upholding the values of tradition and customer satisfaction.

Key Success Factors

Financial Summary

The financial summary for The Rolling Cheesesteak Co. projects significant revenue growth, profitability, and attractive ROI for potential investors. The anticipated performance over the next three years is as follows:

The financial requirements include initial funding of $150,000 with a plan to achieve monthly sales of $30,000 by the end of the first year. This will lead to a strong ROI and sustainable growth prospects for potential investors.

Overall, the financial outlook for The Rolling Cheesesteak Co. is promising, with robust revenue, profitability, and ROI projections supporting the business's growth and success.

Funding Requirements

The Rolling Cheesesteak Co. is seeking funding to support its startup and initial operations. The funding will be used for a variety of purposes, including acquiring the first food truck, customization, initial inventory, permits, and other essential costs.

II. Products & Services

Problem Worth Solving

Consumers often lack access to authentic, high-quality Philly cheesesteaks, especially in areas outside of Philadelphia or in locations without specialized cheesesteak restaurants. This gap in the market creates a significant pain point for our target customers, leading to several challenges and consequences:

• Limited Availability: Many areas lack dedicated cheesesteak restaurants, making it difficult for consumers to satisfy their cravings for this iconic dish. As a result, they are forced to compromise on the taste and authenticity of their cheesesteaks or go without one altogether.
• Lack of Convenience: Traditional cheesesteak restaurants are often situated in specific neighborhoods or downtown areas, creating a lack of accessibility for a broader customer base. This inconvenience hinders the ability of busy professionals, college students, and event attendees to enjoy a quick and satisfying meal.
• Quality Variation: In regions outside of Philadelphia, finding a genuinely authentic Philly cheesesteak can be a challenge. Many establishments offer subpar versions or interpretations of this iconic dish, leaving consumers disappointed and longing for the real experience.
• Untapped Market: Given the popularity of cheesesteaks and the absence of dedicated providers in certain areas, there is a significant opportunity to fill this void and cater to the unmet demand for high-quality, genuine Philly cheesesteaks.

Our target customers face the consequences of this problem on a regular basis - from the frustration of not being able to satisfy their cravings for an authentic Philly cheesesteak to the disappointment of settling for a lesser version of this beloved dish. By addressing this pressing issue, we aim to bring the true taste of Philadelphia to various cities and events, providing a convenient and fulfilling dining experience for our customers.

Our Solution

At The Rolling Cheesesteak Co., we offer a range of authentic Philly cheesesteaks and related menu items, delivered directly to customers through our fleet of specially designed food trucks. Our innovative approach to traditional cheesesteak preparation and delivery addresses the growing consumer need for convenient, high-quality dining options in various locations. Our products and services are tailored to meet the demands of busy professionals, students, families, and event attendees, providing them with a genuine Philly cheesesteak experience on wheels.

• Authentic Philly Cheesesteaks: Our signature product is an authentic Philly cheesesteak made with high-quality ribeye steak, melted cheese, and grilled onions, all served on a fresh, Amoroso roll imported directly from Philadelphia. The use of traditional cooking methods and locally sourced ingredients ensures an experience that rivals the original Philly cheesesteak, meeting the cravings of discerning food enthusiasts and newcomers alike.
• Customization Options: We offer customizable options to cater to individual tastes, including variations in cheese type, additional toppings, and side dishes. This unique feature allows us to address diverse customer preferences and dietary requirements, making our offerings suitable for a wide range of consumers.
• New Menu Items: In addition to our classic Philly cheesesteak, we constantly innovate by introducing new, exciting menu items to keep our offerings fresh and engaging. These additions provide our loyal customers with enticing choices while attracting new patrons interested in experiencing innovative twists on traditional favorites.

Furthermore, our food trucks' visually distinct design, inspired by Philadelphia's street culture, ensures that we stand out in the food truck market. With an emphasis on quality, tradition, and community engagement, The Rolling Cheesesteak Co. is poised to become a mobile staple for cheesesteak aficionados and newcomers alike, offering the genuine Philadelphia flavors and experience outside of its hometown.

Unique Selling Proposition

The Rolling Cheesesteak Co. offers a unique and compelling value proposition that sets it apart from other cheesesteak providers in the market. Our food trucks deliver an authentic Philly cheesesteak experience that combines tradition, quality, and convenience, making us the preferred choice for discerning customers.

• Delivery of a truly authentic Philly cheesesteak experience through traditional cooking methods and authentic ingredients.
• Convenience and accessibility through mobile food trucks with diverse locations and event partnerships.
• Customization options to cater to individual preferences and dietary requirements.
• Commitment to superior quality ingredients and consistent product standards.
• Innovative tracking system for real-time location updates and customer engagement.
• Personalized interactions and dynamic social media community for enhanced customer relationships.

Development Stage and Future Plans