I. Executive Summary

Company Description

Pix Brew Arcade, named for its fusion of retro gaming and craft beverages, operates in the entertainment and hospitality industry, offering a one-of-a-kind experience that combines classic arcade gaming with a social café atmosphere. Our primary products and services include a diverse range of classic arcade machines, a selection of craft beers and coffee blends, and a variety of light bites tailored to local tastes. We host events, tournaments, and provide a space for social gatherings and private parties, creating a venue that caters to both gamers and non-gamers alike.

Our key activities revolve around maintaining and operating the arcade games, sourcing and preparing food and beverages for the café, and engaging with the community to foster a loyal customer base. What sets us apart is our combination of a nostalgic arcade gaming experience with a social café atmosphere, offering quality craft beers and coffee options, and providing a unique venue for social gatherings and events. Our target market includes adults aged 25-45 with a nostalgia for retro gaming, as well as younger generations interested in experiencing vintage arcade culture. Our short-term goals involve establishing ourselves as a recognized retro arcade café in Austin, Texas, and capturing at least 10% of the local adult 25-45 age group market interested in retro gaming within the first two years. In the long-term, we aim to achieve a steady growth rate in customer footfall, maintain operational costs below industry standards, and secure funding for expansion and a potential second location.

Problem

The current entertainment options lack the social element, leading to a sense of isolation and disconnection among individuals seeking engaging experiences. Existing venues may not cater to the specific demographic interested in embracing retro gaming and immersive social environments, creating a gap in the market for such unique experiences. With the absence of dedicated spaces that offer a combination of nostalgic gaming and a social café atmosphere, individuals are left without a satisfying option to fulfill their desire for blended experiences that evoke a sense of community and shared enjoyment.

Solution

Pixel Brew Arcade offers a unique blend of classic arcade games, craft beers, and coffee blends in a cozy café setting, catering to the nostalgia of retro gaming enthusiasts and individuals seeking a distinctive social experience. By providing a diverse range of classic arcade machines, a thoughtfully crafted menu, and a line of branded merchandise, we create a memorable and engaging atmosphere for a diverse customer base, bridging the gap between classic gaming and modern socializing.

Mission Statement

Pixen Brew Arcade is dedicated to reimagining the arcade experience, blending classic gaming with a modern café atmosphere to create a welcoming space for social interaction, community building, and nostalgic enjoyment. We are committed to delivering exceptional service, fostering inclusivity, and providing a unique destination that appeals to both gamers and non-gamers alike. Our mission is to become a cornerstone of the Austin entertainment scene, offering a memorable and immersive experience that reflects our passion for gaming, quality craftsmanship, and customer satisfaction.

Key Success Factors

Financial Summary

The financial summary presents the projected revenue, profitability, and expected return on investment for Pixel Brew Arcade.

The business requires initial funding of $500,000 with a targeted net profit margin of 20% by the end of year two. A scale-up investment round of $250,000 is projected for potential expansion.

In summary, the financial outlook demonstrates a steady increase in revenue, profitability, and return on investment over the next three years, showcasing the potential for sustainable growth and success.

Funding Requirements

Pixel Brew Arcade requires initial funding to cover startup costs, lease, renovation, game procurement, and operational expenses for the first six months. The total funding needed for the establishment and successful operation of the retro arcade café is outlined below.

II. Products & Services

Problem Worth Solving

As we enter the digital age, many individuals are seeking opportunities to relive the nostalgia of their childhood or experience the charm of past eras. Despite the prevalence of modern entertainment options, there is a growing demand for social, communal, and engaging experiences that offer a blend of nostalgia and contemporary culture. This demand stems from the limitations of current entertainment offerings, which often prioritize solitary activities and lack the social interaction and engagement that many individuals desire.

• Current entertainment options often lack the social element, leading to a sense of isolation and disconnection among individuals seeking engaging experiences.
• Existing venues may not cater to the specific demographic interested in embracing retro gaming and immersive social environments, creating a gap in the market for such unique experiences.
• With the absence of dedicated spaces that offer a combination of nostalgic gaming and a social café atmosphere, individuals are left without a satisfying option to fulfill their desire for blended experiences that evoke a sense of community and shared enjoyment.

As a result of this problem, customers are faced with limited options for social entertainment that resonates with their fondness for retro culture and interactive experiences. This lack of suitable venues has led to a disconnection between individuals who seek engaging, communal entertainment and the options available to them. Consequently, many individuals are deprived of the opportunity to immerse themselves in a vibrant, nostalgic environment that fosters social interaction, community, and shared enjoyment.

Our Solution

At Pixel Brew Arcade, we offer a unique blend of products and services that cater to the nostalgia of retro gaming enthusiasts and individuals seeking a distinctive social experience. Our innovative approach combines classic arcade games with a cozy café setting, providing a one-of-a-kind environment for patrons to immerse themselves in a bygone era while enjoying modern amenities.

• Extensive Collection of Classic Arcade Machines: Our arcade boasts a carefully curated selection of fully functional classic arcade machines from the 70s, 80s, and 90s, featuring popular titles and rare finds. This diverse range of games caters to a wide audience, from seasoned gamers looking to relive their childhood favorites to newcomers eager to explore vintage gaming culture.
• Diverse Menu Offering Craft Beers and Coffee Blends: We provide a thoughtfully crafted menu that includes a variety of unique craft beers and a wide range of coffee blends. Our selection of light bites complements the beverage options, ensuring that patrons can indulge in delectable treats while engaging in gaming or socializing with friends and fellow guests.
• Line of Branded Merchandise: In addition to our gaming and culinary offerings, we have developed and launched a line of branded merchandise that embodies the spirit of Pixel Brew Arcade. This merchandise, which includes apparel, accessories, and collectibles, serves as a memento for visitors and contributes to the overall experience of our establishment.

Our products and services not only fulfill the desire for retro entertainment and communal leisure activities but also create a memorable and engaging atmosphere for a diverse customer base. By bridging the gap between classic gaming and modern socializing, we provide a unique value proposition that sets us apart in the market.

Unique Selling Proposition

Pixel Brew Arcade provides a unique blend of retro gaming and a social café environment, setting it apart from traditional arcades and standard coffee shops. The establishment offers an extensive collection of classic arcade games from the 70s, 80s, and 90s, catering to both avid gamers and casual visitors seeking a nostalgic trip down memory lane. Unlike typical arcades, Pixel Brew Arcade pairs the gaming experience with a warm and inviting café atmosphere, making it the perfect spot for socializing over classic games and contemporary food and drinks.

• Nostalgic arcade gaming experience with classic titles
• Combination of gaming and social café atmosphere
• Quality selection of craft beers and coffee options
• Expertise in gaming and personalized customer service
• Unique venue for social gatherings and events

Development Stage and Future Plans