I. Executive Summary

Company Description

Urban Oasis Serviced Apartments, as the name suggests, aims to provide a tranquil and comfortable living experience in the heart of urban centers. Our startup will operate in the hospitality sector, specifically in the serviced apartment industry, offering fully furnished and serviced apartments that bridge the gap between traditional hotels and long-term apartment leases. The key to our unique offering lies in our commitment to providing a homely and customizable living space, complete with modern amenities and personalized services, catering to business travelers, relocating professionals, and individuals seeking temporary or transitional housing.

Our main activities revolve around acquiring well-located, furnished apartments, marketing to target customer segments, maintaining high levels of customer service and support, and managing bookings, check-ins, and check-outs. What sets us apart from our competitors is our focus on flexibility, offering customizable leasing terms, and access to personalized services such as housekeeping and concierge, along with modern amenities and a home-like environment. We are targeting urban dwellers and travelers in need of a harmonious balance between the transient nature of their stays and the desire for a stable, home-like environment. Our short-term goals include securing at least 5 strategically located properties within the first year of operation, achieving a 60% average occupancy rate across all units in the first six months, and establishing Urban Oasis as a reputable brand in Austin's short-term accommodation market. In the long term, we aim to expand our portfolio by 20% year-over-year and maintain an EBITDA margin of 25% from the second year onward.

Problem

The nature of urban living and the evolving demands of modern travelers have highlighted a significant gap in the market for flexible and comfortable accommodation solutions. Urban Oasis Serviced Apartments aims to address several pain points experienced by our target customers:

• Lack of Flexible Accommodation: Many urban areas lack sufficient options for short to medium-term stays, leading to inconvenience and discomfort for travelers and individuals in need of temporary housing.
• Inconvenience of Traditional Hotels: While hotels offer short-term solutions, they often lack the spaciousness, amenities, and homely environment that our target customers seek.
• Rigid Structure of Standard Apartment Leases: Traditional apartment leases require long-term commitments, posing a challenge for individuals whose housing needs are temporary or transitional.
• Restricted Customization: Current options do not provide the level of customization and personalized services that our target market desires, leading to a lack of tailored experiences.

Solution

Urban Oasis Serviced Apartments will offer a range of fully furnished and serviced apartments designed to cater to the diverse needs of our target market. Our solution addresses the market need for flexible and customizable accommodation options that offer the comforts of home with the convenience of a hotel. By combining luxurious living spaces with personalized services and innovative technology, Urban Oasis Serviced Apartments provides a unique and compelling solution that caters to the diverse needs of business travelers, relocating professionals, individuals in transition, and tourists seeking a more home-like environment.

Mission Statement

Urban Oasis Serviced Apartments is committed to providing a seamless and personalized accommodation experience, blending the flexibility of a hotel with the comfort and functionality of a private apartment. Our mission is to create a home away from home for our guests, offering modern amenities, exceptional service, and a sense of community in prime urban locations.

Key Success Factors

Financial Summary

This financial summary provides an overview of Urban Oasis Serviced Apartments' projected revenue, profitability, and expected ROI over the next three years.

The financial requirements include securing initial funding of $5 million to cover property acquisition, refurnishing, initial operating expenses, and marketing. The anticipated ROI showcases a consistent and robust return on investment, with a steady increase over the next three years.

This financial outlook demonstrates a profitable and sustainable trajectory for Urban Oasis Serviced Apartments, highlighting the potential for attractive returns for investors and stakeholders.

Funding Requirements

Urban Oasis Serviced Apartments requires significant funding to cover various aspects of its startup and operational needs. The following table outlines the categories and amounts of funding needed for the successful launch and sustained growth of the business.

II. Products & Services

Problem Worth Solving

The nature of urban living and the evolving demands of modern travelers have highlighted a significant gap in the market for flexible and comfortable accommodation solutions. Urban Oasis Serviced Apartments aims to address several pain points experienced by our target customers:

• Lack of Flexible Accommodation: Many urban areas lack sufficient options for short to medium-term stays, leading to inconvenience and discomfort for travelers and individuals in need of temporary housing.
• Inconvenience of Traditional Hotels: While hotels offer short-term solutions, they often lack the spaciousness, amenities, and homely environment that our target customers seek.
• Rigid Structure of Standard Apartment Leases: Traditional apartment leases require long-term commitments, posing a challenge for individuals whose housing needs are temporary or transitional.
• Restricted Customization: Current options do not provide the level of customization and personalized services that our target market desires, leading to a lack of tailored experiences.

As a result of these issues, the consequences and challenges faced by our potential customers include:

• Less-than-ideal living conditions during temporary stays or relocations, impacting comfort and overall well-being.
• Lack of suitable accommodation options for business travelers, leading to decreased productivity and increased stress.
• Spending more on extended hotel stays due to the unavailability of comfortable and cost-effective temporary housing solutions.
• Difficulty in finding a balance between the need for a home-like environment and the transient nature of their stays.

Urban Oasis Serviced Apartments seeks to alleviate these challenges by offering a unique value proposition that combines the flexibility of hotel stays with the comfort and functionality of a private apartment. Our focus on customizable leasing terms, modern amenities, and personalized services aims to address the specific pain points experienced by our target customer segments.

Our Solution

Urban Oasis Serviced Apartments will offer a range of fully furnished and serviced apartments designed to cater to the diverse needs of our target market. Our core product offerings will include:

• Luxurious Living Spaces: Each of our apartments will be meticulously curated to embody the Urban Oasis standard, combining modern design with functional comfort. Guests can expect well-appointed living areas, fully equipped kitchens, and stylish bedrooms, providing the perfect environment for both relaxation and productivity.
• Personalized Services: We will offer personalized services to enhance the guest experience, including pre-arrival grocery stocking, bespoke local experiences, and concierge assistance. Our goal is to provide tailored solutions that anticipate and fulfill the individual needs of every guest.
• Smart Home Technology: Urban Oasis apartments will be equipped with state-of-the-art smart home technology, allowing guests to seamlessly interact with their environment and control various elements such as lighting and temperature. This innovative feature adds a layer of convenience and modernity to the living experience, setting us apart from traditional accommodation options.
• Signature Welcome Package and Loyalty Program: We will develop and introduce a unique welcome package for all guests, setting the stage for a memorable and comfortable stay. Additionally, a loyalty program will be established to reward repeat guests and foster long-term relationships, reinforcing our commitment to exceptional customer care.

Our solution addresses the market need for flexible and customizable accommodation options that offer the comforts of home with the convenience of a hotel. By combining luxurious living spaces with personalized services and innovative technology, Urban Oasis Serviced Apartments provides a unique and compelling solution that caters to the diverse needs of business travelers, relocating professionals, individuals in transition, and tourists seeking a more home-like environment.

Unique Selling Proposition

Urban Oasis Serviced Apartments offers a distinctive and unrivaled accommodation experience that sets it apart from traditional hotels and other serviced apartment providers in the market. Our USP is centered around providing a seamless blend of comfort, convenience, and customization, surpassing the offerings of our competitors in multiple key aspects.

• Competitive pricing and flexible leasing terms
• Premium quality furnishings and modern amenities
• Integration of smart home technology for guest convenience
• Personalized services including pre-arrival grocery stocking and tailored local experiences
• Introduction of a signature welcome package and loyalty program

Development Stage and Future Plans