I. Executive Summary

Company Description

Enginuity Repairs is a small engine repair startup operating in the service industry, specializing in the maintenance and repair of small engines found in lawn mowers, snowblowers, chainsaws, generators, and more. Our company offers on-site and in-shop repair services, providing comprehensive troubleshooting, maintenance, and genuine parts for all types of small engine equipment. What sets us apart is our unique on-site repair service, leveraging a network of expert technicians equipped with mobile workshops to provide immediate, reliable, and professional services right at the customer's location. Our commitment to customer service, environmental responsibility, and the use of genuine replacement parts sets us apart in the market.

Enginuity Repairs targets homeowners, landscaping businesses, construction companies, and individuals or companies that operate machinery with small engines. Our short-term goals include establishing a reputable brand, developing partnership agreements, and capturing a significant market share in Austin, Texas. In the long term, we aim to expand our services to neighboring cities, achieve break-even status, and maintain a gross margin of at least 60% on all services offered.

Problem

The problem worth solving for Enginuity Repairs lies in addressing the common and persistent issue of malfunctioning and underperforming small engines found in a wide range of equipment, including lawn mowers, snowblowers, chainsaws, generators, and more.

The nature of the issue is multifaceted and impacts our target customers in several ways:

• Owners often lack the necessary skills and knowledge to perform maintenance or repairs on their small engines, leading to reliance on professional services.
• Machine downtime due to engine issues can result in significant inconvenience and even financial losses for individuals and businesses relying on this equipment for their daily operations.
• Traditional repair services may require customers to transport heavy equipment, adding to the logistical challenges and time investment required for repairs.

The gap in the market exists due to insufficient solutions that fail to effectively address these pain points:

• Lack of readily available, on-site repair services for small engines, resulting in additional hassle and inconvenience for the customers.
• Inconsistent access to genuine parts and professional expertise, leading to suboptimal repair outcomes and repeated issues.
• Inefficiencies in the traditional repair model, causing extended machine downtime and disruption to personal or business operations.

Solution

Enginuity Repairs offers innovative and comprehensive small engine repair services to address the needs of homeowners, businesses, and individuals who rely on small engine equipment for various purposes. Our range of products and services is designed to offer convenience, reliability, and environmental responsibility, setting us apart in the market.

Our solution includes on-site and in-shop repair services, the use of genuine parts, preventative maintenance contracts, emergency repair services, and environmentally friendly disposal practices. These unique offerings cater to a wide range of customers and differentiate us from competitors, positioning us as a trusted and responsible service provider in the small engine repair industry.

Mission Statement

Enginuity Repairs is dedicated to providing reliable, convenient, and environmentally responsible small engine repair services. Our mission is to deliver exceptional customer satisfaction through our on-site approach, genuine parts, and expert technicians, while promoting sustainable practices and innovation in the small engine repair industry.

Key Success Factors

Financial Summary

The financial summary presents a snapshot of the anticipated financial performance and requirements of Enginuity Repairs. The table below outlines projected revenue, profitability ratios, and expected ROI for the years 2024, 2025, and 2026.

The business is seeking an initial seed funding of $500,000 to cover startup costs and initial inventory. With a projected ROI of 15% in the first year and expected profitability ratios averaging at 28% over the next three years, the investment presents a promising opportunity for potential stakeholders.

The financial outlook demonstrates a positive trajectory with healthy revenue growth and sustainable profitability, laying a solid foundation for a lucrative small engine repair business.

Funding Requirements

Enginuity Repairs aims to secure initial funding to cover startup costs and facilitate the achievement of key business objectives. The following breakdown outlines the specific categories for which funding is required:

II. Products & Services

Problem Worth Solving

The problem worth solving for Enginuity Repairs lies in addressing the common and persistent issue of malfunctioning and underperforming small engines found in a wide range of equipment, including lawn mowers, snowblowers, chainsaws, generators, and more. While these small engines are essential for various commercial and personal applications, their regular maintenance and occasional complex repairs pose a significant challenge for owners and businesses.

The nature of the issue is multifaceted and impacts our target customers in several ways:

• Owners often lack the necessary skills and knowledge to perform maintenance or repairs on their small engines, leading to reliance on professional services.
• Machine downtime due to engine issues can result in significant inconvenience and even financial losses for individuals and businesses relying on this equipment for their daily operations.
• Traditional repair services may require customers to transport heavy equipment to a physical workshop, adding to the logistical challenges and time investment required for repairs.
• The unavailability of genuine parts and the use of subpar replacements can compromise the reliability and longevity of repaired engines, leading to recurring issues for the customers.

The gap in the market exists due to insufficient solutions that fail to effectively address these pain points:

• Lack of readily available, on-site repair services for small engines, resulting in additional hassle and inconvenience for the customers.
• Inconsistent access to genuine parts and professional expertise, leading to suboptimal repair outcomes and repeated issues.
• Inefficiencies in the traditional repair model, causing extended machine downtime and disruption to personal or business operations.

The consequences or challenges our customers currently face due to this problem are substantial, including:

• Loss of productivity and revenue for businesses relying on small engine equipment for their day-to-day operations.
• Increased maintenance costs and frustration for individual equipment owners dealing with recurring issues and unreliable repair services.
• Inconvenience and logistical hurdles associated with transporting heavy machinery to distant repair workshops.
• Environmental impact from improper waste disposal practices commonly associated with traditional repair services.

By addressing these pain points and offering a comprehensive, on-site repair solution with a focus on quality, reliability, and convenience, Enginuity Repairs aims to fill this market gap and become the go-to provider for small engine maintenance and repair services in Austin, Texas.

Our Solution

Enginuity Repairs is dedicated to providing innovative and comprehensive small engine repair services to address the needs of homeowners, businesses, and individuals who rely on small engine equipment for various purposes. Our range of products and services is designed to offer convenience, reliability, and environmental responsibility, setting us apart in the market.

• On-site Repair Services: We offer specialized on-site repair services, enabling our certified technicians to work directly at the customer's location. This saves the customers time and hassle associated with transporting heavy equipment to a repair shop.
• In-shop Repair Services: For more complex repairs or situations where on-site repair is not feasible, we provide in-shop repair services at our facility. This ensures that all small engine equipment can be effectively serviced, regardless of the nature of the repair.
• Genuine Parts: We guarantee the use of genuine replacement parts, ensuring the quality and reliability of all repairs. This unique offering sets us apart from competitors who might resort to substandard parts.
• Preventative Maintenance Contracts: We provide ongoing service through maintenance contracts, offering scheduled maintenance and service reminders to keep small engines operating at their best. This proactive approach minimizes the risk of unexpected breakdowns, saving customers time and money.
• Emergency Repair Services: Understanding the urgency of certain situations, we offer emergency repair services to minimize downtime and ensure that customers can get back to their operations as quickly as possible.
• Environmentally Friendly Disposal: In our commitment to environmental responsibility, we handle the disposal of old parts and fluids in an eco-friendly manner, promoting sustainability and ethical waste management practices.

The functionality of our services is focused on resolving the common problem of small engine equipment malfunction or suboptimal performance. By providing convenient, reliable, and expert repair services, we fulfill the crucial need for maintaining small engines that are essential for personal use, business operations, and everyday functionality. Our emphasis on genuine parts, customer convenience, and environmental consciousness are the unique selling points that differentiate us from competitors and position us as a trusted and responsible service provider.

Real-world applications of our services include homeowners who require maintenance and repair of their lawn mowers, chainsaws, or generators, landscaping and construction companies in need of fleet maintenance, and rural dwellers with limited access to professional repair services. Additionally, our emergency repair services cater to commercial operations that rely on small engines for their daily functions, ensuring minimal disruption to their productivity.

It is these unique characteristics, such as on-site repair, genuine parts, and eco-friendly disposal, that make our business model practical and effective for a wide range of customers, ultimately contributing to our market viability and potential for success.

Unique Selling Proposition

Enginuity Repairs offers a unique value proposition to customers seeking small engine repair services. Our business model revolves around the convenience, quality, and environmental responsibility of our repair solutions. By leveraging an on-site approach through our mobile workshop units, we eliminate the hassle of transporting heavy equipment and minimize machine downtime. We stand out in the market with our commitment to using genuine replacement parts, the expertise of our certified technicians, and our dedication to eco-friendly waste disposal. These key elements combined differentiate us from our competitors and provide an unparalleled repair experience for our customers.

• On-site repair services with mobile workshops for unparalleled convenience
• Use of genuine replacement parts and certified technicians for superior quality
• Dedicated mobile app for streamlined booking and service management
• Reliable and professional customer service with a strong focus on customer satisfaction
• Emphasis on eco-friendly repair practices and waste disposal, aligning with modern sustainability trends

Development Stage and Future Plans