I. Executive Summary

Company Description

Brewed Discoveries is a retail tea shop that offers a unique, hands-on experience for tea enthusiasts, beginners, and cultural explorers. Located in Portland, Oregon, our store features a rotating selection of premium, handpicked teas from around the world, allowing customers to sample and purchase a curated range of teas by the ounce. We also conduct bi-weekly tea-tasting events and monthly educational workshops, providing a personalized and educational approach to tea exploration.

Our key activities include curating a diverse range of teas each month, organizing in-store events and workshops, and building strong relationships with tea suppliers and local artisans. What sets us apart from competitors is our focus on providing a personalized tea discovery experience, coupled with our commitment to fostering a community of tea lovers through engaging events. Our target market includes tea enthusiasts, health-conscious consumers, and those who prefer in-person shopping experiences. Our short-term goal is to become the go-to destination for tea enthusiasts in the Pacific Northwest, while our long-term goal is to achieve a year-over-year growth rate of at least 20% after the initial two years of operation.

Problem

The tea market is overwhelming for many consumers, leading to difficulty in navigating and making informed choices due to the vast selection available. Existing purchasing methods often lack personalization, accessibility to educational experiences, and flexibility, which results in a lack of satisfaction for customers. The current solutions do not adequately address the need for a simplified, personalized, and educational tea discovery experience.

Solution

At Brewed Discoveries, we offer a unique and innovative solution to the overwhelming and impersonal experience often associated with purchasing tea. Our flagship product, the 'Tea of the Month Club,' is designed to simplify the discovery of high-quality teas while providing a personalized and educational experience for tea enthusiasts. With a rotating selection of premium, handpicked teas, hands-on tasting experiences, and flexible purchasing options, our solution aims to create a strong and loyal community of tea lovers who appreciate the art and tradition of tea culture.

Mission Statement

Brewed Discoveries is committed to providing a unique and educational tea-tasting experience, offering a diverse selection of premium teas from around the world. Our mission is to cultivate a community of tea enthusiasts, foster an appreciation for fine teas, and promote sustainable and ethical tea sourcing practices, all within an inviting and interactive retail environment. We strive to inspire curiosity and passion for the art of tea while delivering exceptional customer service and product quality.

Key Success Factors

Financial Summary

The financial summary presents the projected revenue, profitability, and expected ROI for Brewed Discoveries over the next three years. This outlines the financial requirements and the anticipated return on investment for potential stakeholders.

The financial outlook points towards consistent growth in revenue and profitability, with a healthy return on investment over the years.

Funding Requirements

Tea Of The Month Club requires initial funding to support startup costs, inventory purchase, working capital for the first six months, online platform development, staff hiring and training, and operational systems implementation. Additionally, the business aims to secure series-B funding for expansion by the end of year two.

II. Products & Services

Problem Worth Solving

The tea market is vast and often overwhelming for consumers, especially those who are new to the world of specialty teas. Many individuals face various challenges when trying to discover and experience high-quality teas that align with their preferences. The following are some of the specific pain points that Brewed Discoveries aims to address:

• Overwhelming Selection: Customers often feel overwhelmed by the vast array of teas available in the market, making it difficult to navigate and make informed choices.
• Lack of Personalized Experience: Existing tea purchasing methods may not provide a personalized experience that simplifies the discovery of high-quality teas tailored to individual preferences.
• Accessibility and Education: Many consumers lack access to hands-on, educational experiences that allow them to learn about different tea varieties, origins, and brewing techniques.
• Commitment to Subscription Models: Some customers are hesitant to commit to subscription-based models, preferring the flexibility to explore new teas without the obligation of regular shipments.

These challenges often lead to a lack of satisfaction and experience for customers in the tea market. Without a solution to these issues, consumers may miss out on the opportunity to fully explore and appreciate the diversity and richness of the world of teas.

Our Solution

At Brewed Discoveries, we offer a unique and innovative solution to the overwhelming and impersonal experience often associated with purchasing tea. Our flagship product, the 'Tea of the Month Club,' is designed to simplify the discovery of high-quality teas while providing a personalized and educational experience for tea enthusiasts.

• Rotating Selection: Each month, our Tea of the Month Club members receive a curated selection of premium, handpicked teas from different regions around the world. This allows them to explore a variety of flavors and cultivars without the commitment of a subscription.
• Hands-On Tasting Experience: Unlike traditional subscription-based models, our club members have the opportunity to participate in hands-on tea-tasting events conducted by our knowledgeable staff. These events provide a deeper understanding of the teas’ origins, cultivation methods, and brewing techniques, fostering a sense of community and connoisseurship.
• No-Subscription Flexibility: With our 'Tea of the Month Club,' members have the flexibility to purchase teas by the ounce, enabling them to sample new varieties without the need for large, upfront purchases or long-term commitments.

Our solution addresses the specific needs of tea enthusiasts, beginners, health-conscious individuals, and cultural explorers by simplifying the process of discovering and enjoying high-quality teas. By providing a hands-on, educational tea-tasting experience and offering flexibility in tea purchases, we aim to create a strong and loyal community of tea lovers who appreciate the art and tradition of tea culture.

In practical terms, our Tea of the Month Club allows members to broaden their tea horizons, learn about different tea varieties, and connect with like-minded individuals in a welcoming and engaging environment. This unique approach sets us apart from conventional online subscription services and appeals to customers who value in-person shopping experiences and seek a more personalized and interactive way to explore the world of tea.

Unique Selling Proposition

Brewed Discoveries sets itself apart in the competitive tea market through a unique combination of curated experiences, premium quality products, and a commitment to customer education and community building. Unlike conventional tea subscription services or traditional retail stores, Brewed Discoveries offers a one-of-a-kind, hands-on approach to discovering and enjoying teas.

• Curated selection of premium, ethically-sourced teas from diverse regions, providing a unique tasting journey for customers.
• Interactive in-store experiences and a user-friendly e-commerce platform, catering to both physical and online customers.
• Knowledgeable staff, personalized recommendations, and educational resources, fostering a sense of community and connoisseurship among customers.
• Exclusive artisanal tea accessories and monthly rotating selections, ensuring a constant stream of novel experiences for tea enthusiasts.

Development Stage and Future Plans