I. Executive Summary

Company Description

ImmersiView Realty, as the name suggests, aims to provide immersive and interactive virtual reality (VR) property tours to revolutionize the real estate industry. Operating in the real estate technology sector, our primary focus is on creating high-quality, detailed VR tours for residential and commercial properties. Our unique value proposition lies in offering a 'being there' experience to potential buyers and renters, saving time and travel expenses while providing an unparalleled viewing experience. By leveraging the latest VR technology, we provide interactive features including information hotspots and virtual staging, setting us apart from traditional property showcasing methods. Our key activities involve creating, customizing, and maintaining the VR platform to ensure optimal performance and user satisfaction. With a target market of real estate agencies, independent realtors, property management companies, home sellers, and even builders and architects, our short-term goal is to establish ourselves as the premier provider of VR property tours in the US, while our long-term goal is to expand our services to other major cities and capture a significant market share within the first year of operation.

Problem

The real estate industry is constrained by the traditional practice of physical property viewings, leading to time limitations, geographic constraints, incomplete property viewings, and engagement challenges for both buyers and sellers. Existing solutions, such as basic video tours and static images, lack the ability to provide an immersive property viewing experience, resulting in inefficiencies, frustration, and missed opportunities in the market. The absence of a comprehensive and interactive virtual reality (VR) property tour platform creates a gap in the market, hindering the property discovery, evaluation, and decision-making process, ultimately leading to prolonged sales and rental cycles and reduced client satisfaction.

Solution

ImmersiView Realty offers a virtual reality property tour platform that addresses the time and location constraints faced by prospective property buyers and renters. Our immersive virtual reality tours, customizable features, convenience, interactivity, and cutting-edge technology provide a unique, convenient, and effective solution for real estate professionals and their clients, revolutionizing the property showcasing process and facilitating easier, faster, and more efficient real estate transactions.

Mission Statement

At ImmersiView Realty, our mission is to revolutionize the real estate industry by providing immersive and interactive virtual reality property tours that redefine the property showcasing experience. We are committed to enhancing customer satisfaction, driving innovation, and embracing sustainability to create a lasting impact in the real estate market.

Key Success Factors

Financial Summary

A summary of the projected financial performance and return on investment for ImmersiView Realty is presented in the table below:

The financial requirements for ImmersiView Realty include initial funding of $5 million, with an anticipated return on investment (ROI) of 10% in the first year, 12% in the second year, and 15% in the third year.

This financial outlook outlines a positive trajectory for the company's growth and profitability.

Funding Requirements

ImmersiView Realty, a startup in the virtual reality property tours industry, requires a substantial amount of funding to cover initial startup costs, platform development, marketing efforts, operational expenses, and staffing. The company aims to achieve break-even status within the first 18 months of operation, as outlined in the financial and funding goals.

II. Products & Services

Problem Worth Solving

The real estate industry traditionally relies on physical property viewings to showcase homes, commercial spaces, and developments. However, this approach presents several challenges and limitations for both property buyers and sellers:

• Time Constraints: Prospective buyers and renters often have limited time to visit multiple properties in person, especially if they are relocating from another city or country.
• Geographic Limitations: Buyers and renters may be unable to travel to view properties due to distance, travel restrictions, or other logistical reasons.
• Incomplete Property Viewings: Traditional photos and basic video tours do not provide a comprehensive view of the property's features, layout, and ambiance, leading to uncertainty and the need for additional in-person visits.
• Engagement Challenges: Real estate agents and property managers struggle to effectively engage clients and stand out in a competitive market with standard showcasing methods.

Currently available solutions, such as basic video tours and static images, lack the ability to immerse potential buyers and renters in a realistic property viewing experience. This leads to inefficiencies, frustration, and missed opportunities in the real estate market.

The absence of a comprehensive and interactive virtual reality (VR) property tour platform creates a gap in the market, leaving real estate professionals and their clients without a suitable alternative to traditional property viewings. This gap hinders the process of property discovery, evaluation, and decision-making, resulting in prolonged sales and rental cycles and reduced client satisfaction.

Our Solution

At ImmersiView Realty, our core product is our virtual reality (VR) property tour platform, which offers a new and innovative way for clients to explore real estate listings. We provide a comprehensive and immersive experience that addresses the time and location constraints faced by prospective property buyers and renters. Our solution effectively caters to the needs of both clients and real estate professionals by revolutionizing the property showcasing process.

• Immersive Virtual Reality Tours: Our platform creates high-quality, interactive VR tours that offer a realistic 'being there' experience for remote property inspections. With full 360-degree views of each room and interactive features like information hotspots, clients can explore properties as if they were physically present, saving time and travel expenses.
• Customizable Features: We offer customizable options such as virtual staging and branding integration, allowing real estate agents and property sellers to showcase properties in a personalized and engaging manner, effectively differentiating their listings in the market.
• Convenience and Interactivity: Unlike traditional property viewing options, our VR tours enhance client engagement and streamline the decision-making process. The immersive and interactive nature of our tours increases the likelihood of a property being sold or rented, providing a competitive edge for real estate professionals and property sellers.
• Cutting-Edge Technology: Our platform leverages state-of-the-art VR technology to deliver a memorable viewing experience. We continuously update and maintain the software to incorporate emerging advancements such as AI-driven recommendations and live interaction capabilities with agents.

Real-world applications of our solution include:

• A prospective homebuyer in a different state can take a virtual tour of a property, gaining a comprehensive understanding of the space without the need for physical travel.
• A real estate agent can use our platform to create an immersive and customized virtual tour for a high-end property, engaging potential buyers with stunning visuals and interactive features.
• A property management company can utilize VR tours to showcase rental units to out-of-town clients, effectively reducing the need for in-person visits and expediting the rental process.

By offering a unique, convenient, and effective solution, ImmersiView Realty is well-positioned to redefine property tours and facilitate easier, faster, and more efficient real estate transactions for a wide range of clients in the real estate sector.

Unique Selling Proposition

ImmersiView Realty sets itself apart in the virtual reality property tour market by offering a comprehensive and immersive experience that combines convenience, interactivity, and superior technology. Unlike traditional property viewing options, our VR tours provide a 'being there' experience that saves time and travel expenses for potential buyers and renters, offering a level of engagement and immersion that significantly enhances the property browsing and decision-making process.

• Competitive pricing with transparent fee structure
• High-quality, high-resolution visuals with seamless user experience
• Cutting-edge VR technology with AI-driven features and live interaction capabilities
• Personalized onboarding, dedicated support, and regular updates
• Continuous R&D for emerging VR advancements and features

Development Stage and Future Plans