I. Executive Summary

Company Description

SplashVenture Oasis is a waterpark located in Austin, Texas, offering a wide range of water-based attractions and recreational activities. Our primary goal is to provide a family-friendly environment combined with eco-friendly operations to deliver a unique and enjoyable experience for our visitors. With a focus on safety, entertainment, and sustainability, we aim to become a central hub for leisure and recreation in the region.

Our waterpark features a diverse array of water attractions, including wave pools, waterslides, and interactive play areas, designed to cater to families with children, teenagers, and young adults. With a commitment to eco-friendly technologies and a strong emphasis on community engagement, SplashVenture Oasis stands out as a leader in providing a comprehensive, sustainable, and enjoyable waterpark experience. Our short-term goals include launching the park by Q2 2024 and achieving a strong social media following, while our long-term goals focus on expansion, market share growth, and continuous innovation to maintain our position as a leader in the recreational activities sector.

Problem

There is a lack of fun, engaging, and safe outdoor recreational activities for families and individuals, particularly during the hot summer months. Families struggle to find quality outdoor activities for all age groups, teenagers and young adults lack engaging social activities, and community groups and event planners face challenges in finding suitable venues for group outings. The current options are limited and fail to cater to the diverse needs and interests of the target market. Additionally, there is a lack of eco-friendly and sustainable recreational facilities, which presents a further challenge for environmentally conscious consumers.

Solution

SplashVenture Oasis aims to revolutionize the waterpark experience by offering a variety of innovative products and services tailored to the needs and desires of our target market. Our comprehensive range of offerings will ensure that visitors of all ages have a memorable and enjoyable time at our park.

Mission Statement

The mission of SplashVenture Oasis is to provide a safe, engaging, and eco-friendly waterpark experience that creates lasting memories for families, teenagers, and young adults. We are committed to delivering exceptional customer service, promoting environmental sustainability, and fostering a sense of community through our diverse attractions and entertainment offerings.

Key Success Factors

Financial Summary

In the Financial Summary, we project a steady increase in Projected Revenue, Profitability, and Expected ROI over the next three years, reflecting a positive growth trajectory for SplashVenture Oasis.

The financial requirements include securing an initial funding of $20 million, aiming to achieve a steady EBITDA margin of at least 25% by the end of the second operating year. Anticipated return on investment (ROI) is projected to increase from 15% in 2024 to 25% in 2026.

With a solid financial plan and promising revenue projections, SplashVenture Oasis is poised for sustainable and profitable growth in the coming years.

Funding Requirements

The funding requirements for SplashVenture Oasis are crucial for the successful launch and sustained operations of the waterpark. A comprehensive breakdown of the total funding needed is presented below, covering key categories essential for the business's financial stability and growth.

II. Products & Services

Problem Worth Solving

One of the primary issues our startup, SplashVenture Oasis, aims to address is the lack of fun, engaging, and safe outdoor recreational activities for families and individuals, particularly during the hot summer months. This is a common problem in many communities, where residents often struggle to find cooling off and leisure options that cater to a broad range of age groups and interests.

• Families often find limited options for quality outdoor activities that can provide an enjoyable experience for both children and adults.
• With the lack of comprehensive water-based entertainment facilities, teenagers and young adults are often left without engaging social activities during the sweltering heat.
• Community groups, schools, and event planners face challenges in finding suitable venues for group outings and special events that offer a variety of attractions and amenities.

This gap in the market has led to consequences such as:

• Decreased opportunities for families to bond and spend quality time together in a fun and relaxed setting.
• Limited options for teenagers and young adults to engage in safe and exciting social experiences during summer months.
• Difficulty for schools and organizations in providing diverse and enjoyable recreational experiences for their members or participants.

Furthermore, the lack of eco-friendly and sustainable recreational facilities presents an additional challenge for eco-conscious consumers who prioritize environmental responsibility in their activities and leisure choices.

Our Solution

SplashVenture Oasis aims to revolutionize the waterpark experience by offering a variety of innovative products and services tailored to the needs and desires of our target market. Our comprehensive range of offerings will ensure that visitors of all ages have a memorable and enjoyable time at our park.

• Diverse Water Attractions: Our waterpark will feature a minimum of 10 unique water attractions, including wave pools, thrilling waterslides, and interactive play areas. This diverse range of offerings caters to individuals and families, providing something for everyone's preference and level of adventure.
• Eco-Friendly Technologies: At least 50% of our water attractions will incorporate eco-friendly technologies, such as water filtration and energy conservation systems. This allows us to minimize our environmental impact while appealing to eco-conscious consumers who prioritize sustainable practices.
• Authentic Food and Beverage Experience: We will establish partnerships with at least three local vendors to offer an authentic and diverse food and beverage experience within the park. This focus on quality and variety will enhance the overall visit and provide a well-rounded day-long experience for our guests.
• In-House Entertainment Team: To keep the park experience fresh and exciting, we will develop an in-house entertainment team to provide daily shows and activities. This will add an extra layer of entertainment and engagement, ensuring that visitors have ample opportunities for enjoyment throughout their visit.

By providing a wide array of water attractions, incorporating eco-friendly technologies, and offering an authentic food and entertainment experience, SplashVenture Oasis is poised to set a new standard for waterpark facilities. Our focus on innovation, sustainability, and customer satisfaction will position us as a leader in the recreational activities sector, appealing to a diverse range of customers and setting us apart from traditional waterparks in the market.

Unique Selling Proposition

At SplashVenture Oasis, we offer a one-of-a-kind waterpark experience that sets us apart from our competitors in the market. Our commitment to providing a safe, eco-friendly, and enjoyable environment for families and individuals distinguishes us as a leader in the recreational activities sector. By focusing on unique benefits and value propositions, we aim to deliver an unparalleled experience that exceeds customer expectations.

• Competitive pricing with added value through seasonal passes and group discounts
• State-of-the-art attractions, high safety standards, and exceptional cleanliness
• Incorporation of eco-friendly technologies for water filtration and energy use
• Personalized guest services, loyalty programs, and responsive customer support
• Continuous introduction of new attractions, events, and eco-friendly initiatives

Development Stage and Future Plans

III. Market Analysis

Industry

The waterpark industry is a vibrant and growing sector within the broader leisure and entertainment market. With an increasing emphasis on family-oriented recreational activities and the need for outdoor leisure options, waterparks have become popular destinations for individuals and families alike. As a result, the industry has experienced consistent growth and offers significant potential for businesses looking to enter this space.

• Industry Size:
• The waterpark industry is estimated to be worth over $20 billion globally, with the United States holding a substantial share of this market.
• In the US alone, the waterpark industry generates billions of dollars in annual revenue, reflecting the significant size and demand within the market.


• Growth Rate:
• Historically, the waterpark industry has shown a steady annual growth rate of approximately 4-5%, driven by increasing consumer interest in outdoor entertainment and leisure activities.
• Projected growth rates suggest that the industry will continue to expand at a similar pace due to rising demand for unique and engaging recreational experiences.


• Market Dynamics:
• Major trends in the industry include the integration of technological advancements such as state-of-the-art attractions and eco-friendly systems, enhancing the overall customer experience.
• Driving forces for the industry include the need for safe and family-friendly recreational options, particularly in warm climate regions and densely populated areas.
• Challenges within the industry revolve around seasonality, weather-dependent operations, and the need for continuous innovation to maintain customer interest.


• Key Players:
• Leading companies in the waterpark industry include well-established brands such as Disney's Typhoon Lagoon and Blizzard Beach, Schlitterbahn, Six Flags Hurricane Harbor, and Kalahari Resorts, among others.


• Regulatory Environment:
• The waterpark industry is subject to specific safety and operational regulations to ensure the well-being of customers, with a particular emphasis on water quality and ride safety standards.
• Environmental regulations also play a role, especially concerning water conservation, waste management, and energy efficiency.


• Customer Segments:
• Primary customer groups in the industry consist of families with children, teenagers seeking social activities, and young adults in search of excitement and leisure options.
• Secondary segments include local schools and community organizations looking for group outing destinations and event planners seeking venues for special occasions.

Overall, the waterpark industry demonstrates strong growth prospects and a resilient customer base, making it an attractive market for new entrants. With the right strategy and a focus on innovation and customer satisfaction, businesses can capitalize on the industry's potential and carve out a successful niche in the market.

Target Market

The target market for SplashVenture Oasis is comprised of families, teenagers, young adults, and local schools and community groups within the Austin, Texas area. The business aims to attract individuals and groups seeking fun, safe, and engaging outdoor recreational activities, particularly during the warm summer months. With a focus on providing a comprehensive, eco-friendly, and community-oriented water leisure destination, SplashVenture Oasis aims to cater to the diverse needs of its target market.

• Demographic Profile: The target market includes individuals of all ages, with a focus on families with children, teenagers, and young adults. The average household income level is middle to high, reflecting an ability to afford leisure activities. The education level varies, with a mix of individuals from different occupational backgrounds.
• Geographic Location: The primary location of the target market is within Austin, Texas, with a secondary focus on surrounding areas within a reasonable driving distance from the waterpark.
• Psychographics: The target market values family time, relaxation, fitness, and entertainment. They are interested in eco-friendly practices and seek leisure opportunities that align with their values. Personality traits include a sense of adventure, a desire for fun experiences, and a preference for community-oriented activities.
• Behavioral Factors: The target market exhibits purchasing habits driven by the desire for enjoyable experiences and the need for relief from the heat during the summer months. There is a high potential for brand loyalty among customers who have positive experiences at the waterpark, as they seek to repeat those experiences. The benefits sought include safe and engaging attractions, family-friendly facilities, and a range of food and beverage options.
• Market Size: The estimated size of the target market encompasses tens of thousands of potential customers within the Austin area. The potential revenue from the target market is substantial, given the high demand for outdoor recreational activities in a warm climate.
• Challenges and Pain Points: Key challenges and needs faced by the target market include limited options for family-friendly outdoor activities, particularly during the hot summer months. Additionally, there is a need for safe and engaging recreational facilities that cater to various age groups and interests.

In summary, the target market for SplashVenture Oasis is substantial, consisting of families, individuals seeking leisure activities, and local schools and community groups. With a focus on providing a comprehensive, eco-friendly, and community-oriented water leisure destination, the business aims to meet the diverse needs of its target market, offering a unique and enjoyable experience for all visitors.

Market Trends

The waterpark industry is influenced by various trends that shape the needs and expectations of our target market. Understanding these trends and their impact is crucial for positioning SplashVenture Oasis as a leader in the recreational activities sector.

• Specific needs of the target market:
  • Desire for safe and engaging outdoor recreational activities, especially during hot summer months.
  • Preference for family-friendly entertainment options that cater to various age groups.
  • Growing interest in eco-friendly and sustainable leisure facilities.
  
  
• Key current trends affecting these needs:
  • Demographic shifts leading to an increase in family-oriented leisure activities.
  • Rising consumer awareness and demand for eco-friendly and sustainable practices.
  • Technological advancements in waterpark attractions and facilities.
  
  
• How these trends are evolving:
  • Continued growth in family-focused entertainment as more families seek bonding experiences.
  • An ongoing shift towards eco-conscious consumer behavior, driving demand for sustainable leisure options.
  • Advancements in waterpark technologies leading to more innovative and exciting attractions.
  
  

In summary, SplashVenture Oasis is uniquely positioned to meet the evolving needs of the market by offering safe, engaging, and diverse water attractions, incorporating eco-friendly practices, and staying at the forefront of technological advancements in the waterpark industry.

Key Customers

Our ideal customers consist of families with children, teenagers, and young adults seeking fun, engaging, and safe outdoor recreational activities, particularly during the hot summer months. These individuals value experiences that provide leisure options, relaxation, and relief from the heat, making them the primary targets for SplashVenture Oasis' offerings.

The ideal family customer is a parent, aged between 30-45, who prioritizes quality time with their children and seeks opportunities for memorable experiences within a safe and family-friendly environment. They are motivated by the desire to create lasting memories and fun-filled bonding moments with their loved ones. These customers are often influenced by recommendations from friends, family, and parenting groups, and actively seek venues that offer comprehensive facilities catering to various age groups. They value a balance of excitement and relaxation and prioritize safety and cleanliness in recreational spaces.

• Age: 30-45
• Role: Parent
• Motivations: Quality time with family, creating lasting memories
• Influences: Personal and parenting groups' recommendations
• Preferences: Safe, family-friendly, diverse entertainment options
• Pain Points: Limited options for family-friendly and comprehensive recreational spaces
• Alignment with Our Offerings: A wide array of water attractions, family-friendly eateries, and shaded rest areas

The ideal teenager and young adult customers are seeking social experiences, excitement, and relief from the heat. They are influenced by trends, peer recommendations, and seek venues that offer not only fun but also a sense of community and engagement. They are motivated by creating shared experiences with friends and are active on social media, playing a key role in advocating and promoting venues that align with their interests and values.

• Age: 13-25
• Role: Seeking social experiences and excitement
• Motivations: Creating shared experiences, relief from the heat
• Influences: Trends, peer recommendations, social media presence
• Preferences: Fun and engaging entertainment, community-oriented environments
• Pain Points: Limited options for social activities and outdoor leisure options
• Alignment with Our Offerings: Diverse and engaging water attractions, entertainment events

Additionally, schools and community groups are seeking safe, educational, and fun venues for group outings and special events. Their influence extends to a larger group of individuals within their network, making them important advocates for our business. They seek venues that are not only entertaining but also aligned with educational and community-oriented objectives.

• Role: Organizing group outings and educational programs
• Motivations: Providing safe, educational, and fun experiences
• Influences: Schools, community groups, and educational networks
• Preferences: Safe and engaging environments, educational and community-oriented offerings
• Pain Points: Limited options for safe, educational, and community-oriented recreational spaces
• Alignment with Our Offerings: Comprehensive water attractions and educational programs

Overall, these customer archetypes are likely to become advocates for SplashVenture Oasis due to our dedication to providing a safe, diverse, and community-oriented waterpark experience. Their role in influencing others within their networks, combined with our offerings' alignment with their motivations and preferences, positions them as crucial stakeholders in the success of our business.

Competition Analysis

As SplashVenture Oasis prepares to enter the recreational activities sector in Austin, Texas, it is essential to understand the competitive landscape and analyze the key players in the market. The following is a detailed competition analysis:

• Competitor 1:
  • Strengths:
    • Established brand presence in the local market
    • Diverse range of water attractions
    • Strong customer loyalty program
    
    
  • Weaknesses:
    • Higher ticket prices compared to competitors
    • Limited eco-friendly initiatives
    
    
  • Market Positioning: Established leader in the waterpark industry focusing on thrill rides and adrenaline-pumping experiences.
  
  
• Competitor 2:
  • Strengths:
    • Family-oriented attractions catering to all age groups
    • Impeccable safety record and customer service
    • Emphasis on community engagement and education programs
    
    
  • Weaknesses:
    • Lack of diverse food and beverage options
    • Minimal focus on eco-friendly practices
    
    
  • Market Positioning: Prominent destination for families seeking a safe and enjoyable waterpark experience with educational elements.
  
  
• Competitor 3:
  • Strengths:
    • Strategic location with easy accessibility
    • Unique themed attractions and special events
    • Strong social media presence and influencer partnerships
    
    
  • Weaknesses:
    • Higher operational costs reflected in ticket prices
    • Limited focus on sustainability and eco-friendly initiatives
    
    
  • Market Positioning: Trendy and modern waterpark offering immersive experiences and Instagram-worthy moments for young adults and teenagers.
  
  

Through a thorough competition analysis, it is evident that each major player in the market possesses unique strengths and weaknesses. Understanding these factors will allow SplashVenture Oasis to position itself effectively, catering to unmet needs and differentiating itself in the competitive landscape.

SWOT Analysis

IV. Marketing Strategy

Marketing Goals

The marketing goals of SplashVenture Oasis are designed to drive awareness, attract visitors, and foster customer loyalty, supporting the overall business objectives of becoming a prominent waterpark in Austin, Texas.

• Achieve a total of 50,000 visitors within the first three months of operation, with a focus on families with children and young adults, aiming for a 20% repeat visit rate.
• Attain a social media following of 10,000 engaged users across platforms within the first six months, with an emphasis on creating interactive and shareable content.
• Secure 100 partnership agreements with local schools and community groups for group visit bookings within the first year, targeting an average of 20 visits per partner annually.
• Drive 70% of total ticket sales through online channels by the end of the first operating year, leveraging digital marketing campaigns and partnerships with local travel and tourism websites.
• Attain a customer satisfaction rate of 90% through feedback mechanisms and continuous improvement initiatives, with a specific focus on cleanliness, safety, and personalized guest services.
• Establish brand recognition in the local market, aiming for a spontaneous awareness rate of 40% among Austin residents by the end of the first year.
• Implement a loyalty program to achieve 15% of total revenue from repeat visitors by the second year, offering exclusive perks and incentives for frequent guests.
• Collaborate with at least 20 local businesses for cross-promotional campaigns and joint marketing efforts, driving both brand exposure and visitor engagement.

Market Strategy

Our market strategy for SplashVenture Oasis revolves around establishing a strong presence within the Austin recreational activities sector through an integrated approach focused on customer engagement, brand building, and community partnerships. By targeting specific market segments and leveraging various channels, we aim to attract a diverse audience that shares our vision for an enjoyable, sustainable, and family-oriented waterpark experience.

The primary target market for SplashVenture Oasis includes families with children, teenagers, and young adults seeking engaging recreational activities, particularly during the warm summer months. Secondary markets consist of local schools, community groups, and event planners looking for unique venues for outings, educational programs, and special events. With a focus on eco-friendly practices, we aim to appeal to environmentally conscious consumers interested in supporting businesses with sustainable operations.

• Families with Children: Parents aged 25-40, with children aged 5-15, residing in and around the Austin area.
• Teenagers and Young Adults: Individuals aged 16-25 seeking social experiences, adventure, and relief from the heat.
• Schools and Community Groups: Teachers, administrators, and group leaders from educational institutions and local organizations.
• Event Planners: Professionals responsible for organizing birthdays, corporate events, and special occasions.
• Eco-conscious Consumers: Individuals of all ages prioritizing environmental responsibility and seeking eco-friendly leisure options.

• Primary Location: Austin, Texas, with a focus on capturing the local market and visitors from nearby cities and surrounding areas.
• Secondary Location (Future Expansion): Strategic expansion within Texas to serve a broader geographic audience.

Our marketing and sales efforts will encompass a blend of digital and traditional strategies to maximize reach and awareness. Leveraging social media platforms, the official website, and travel and tourism sites will enable us to engage with potential visitors, share updates, and provide a seamless booking experience. Local advertising through print, radio, and outdoor media will target nearby residents, raising awareness and driving foot traffic. Collaborations with local businesses and organizations will create opportunities for joint promotions and custom packages, enhancing our community outreach.

Developing a tiered loyalty program and personalized customer relationships will encourage repeat visits and foster a sense of belonging within the SplashVenture Oasis community. Actively gathering visitor feedback and promoting social media engagement will further strengthen our customer relationships, driving brand advocacy and solidifying our position as a go-to destination for water-based entertainment.

By understanding our target audience, positioning our brand, and implementing a multi-faceted market strategy, SplashVenture Oasis aims to establish a strong foothold within the competitive recreational activities sector in Austin, followed by strategic expansion within Texas. Our approach focuses on creating memorable experiences, fostering sustainability, and building lasting relationships with our diverse customer base.

Pricing Strategy

At SplashVenture Oasis, our pricing philosophy is centered on providing value to our customers while ensuring the long-term sustainability and growth of our business. Our objectives include setting competitive pricing to attract a large customer base, offering incentives to encourage repeat visits, and implementing strategic discounts to drive customer acquisition.

Pricing Model: Our chosen pricing model is tiered pricing, which allows us to cater to different customer segments and offer a range of options to suit varying needs and budgets. This aligns with our business goals of attracting families, teenagers, young adults, and eco-conscious consumers, ensuring that each group finds a suitable pricing package. The tiered pricing model also supports our objective of achieving a 20% market share by accommodating diverse customer expectations.

Pricing Analysis: In analyzing competitors' pricing strategies, we have identified that our pricing is not only competitive but also offers added value in terms of the range of attractions, eco-friendly initiatives, and community engagement. This places us in an advantageous position in the market as we provide more than just a waterpark experience; we offer a comprehensive leisure destination that appeals to a wide customer base.

Discounts: We plan to implement an early bird special for the first 1,000 seasonal passes, aiming to sell out before the park's opening date. This will generate excitement and drive early sales, setting a positive tone for our grand opening. Additionally, we will introduce a tiered loyalty program to encourage repeat visits and reward frequent patrons. These discounts and offers are intended to not only attract customers but also to foster long-term relationships, ultimately contributing to our customer retention goal.

Advertising Strategy

Sales and Distribution

As SplashVenture Oasis aims to become a premier destination for families and individuals seeking outdoor recreational activities, the sales and distribution strategy is crucial to reaching and serving our target market effectively.

• Online Platform: Utilize a user-friendly website for online ticket sales, seasonal pass purchases, and event bookings. Implement a secure and efficient online payment system to streamline the customer purchasing experience.
• Retail Points of Sale: Establish partnerships with local vendors for physical ticket sales and promotional displays to attract walk-in customers. These retail points can include tourist information centers, hotels, and partner businesses in the area.
• Direct Sales: Implement a direct sales team to promote group discounts and special event packages to schools, organizations, and corporate entities. They will serve as the primary point of contact for customized bookings and arrangements.
• Third-Party Vendors: Collaborate with travel agencies and tour operators to offer bundled packages that include transportation, accommodations, and waterpark access. This partnership will tap into the broader tourism market and attract visitors from outside the local area.

The distribution logistics will focus on seamless customer access to tickets and passes, as well as maximizing convenience for visitors from various segments.

• Partnerships with Distributors: Work closely with ticketing and distribution partners to ensure a consistent supply of tickets and passes at retail locations and third-party vendors.
• Shipping Methods: For online purchases and third-party vendors, implement electronic ticket delivery and paperless options to reduce environmental impact and enhance convenience for customers.
• Inventory Management: Deploy advanced inventory management systems to monitor ticket availability, track sales trends, and ensure optimal stock levels at all distribution points.

These sales and distribution strategies align with the preferences and behaviors of our target market by providing multiple convenient options for purchasing, flexible packages for different customer segments, and a seamless online experience for tech-savvy visitors.

Key Metrics or Goals for Each Sales Channel:

• Online Platform: Achieve a 30% increase in online ticket sales in the first year.
• Retail Points of Sale: Secure partnerships with 15 retail locations within the first six months of operation.
• Direct Sales: Generate 20% of group visit bookings through direct sales efforts by the end of the second operating year.
• Third-Party Vendors: Establish partnerships with at least three tour operators for bundled packages within the first year.

V. Management and Organization

Organizational Structure

As a startup, SplashVenture Oasis aims to establish a streamlined and efficient organizational structure to support its goals and operations. The leadership style within the company emphasizes open communication, collaboration, and a flat hierarchy to encourage innovation and agility in decision-making processes.

• The General Manager oversees the different departments and is the direct point of contact for the Founder & CEO.
• Regular cross-functional meetings and collaboration are encouraged to ensure alignment and effective decision-making.
• The flat organizational structure allows for quick communication and flexibility in addressing operational needs and customer requirements.

The organizational structure is designed to promote agility, collaboration, and efficient operations, allowing SplashVenture Oasis to effectively work towards achieving its business goals and providing a unique and enjoyable experience for all visitors.

Management Team

Our management team is composed of seasoned professionals with a wealth of experience in the waterpark and hospitality industry. Each member brings unique insights, skills, and qualifications that will drive the success of SplashVenture Oasis.

John Smith, General Manager: With his extensive background in waterpark management, John has a proven track record of successfully launching and operating waterpark facilities. He is adept at leading teams to achieve exceptional customer satisfaction and operational efficiency, making him a key player in the successful establishment and growth of SplashVenture Oasis.

Jane Doe, Operations Manager: Jane's prior leadership roles at prestigious water and amusement parks have equipped her with the skills to oversee diverse attractions and manage large-scale facilities. Her expertise in process optimization will be instrumental in ensuring seamless operations and a superior guest experience at our waterpark.

Michael Johnson, Safety Coordinator: With a wealth of experience in water safety and emergency response training, Michael holds a crucial role in implementing rigorous safety protocols and training programs to uphold the well-being of our guests and staff. His expertise will be pivotal in maintaining a safe and secure environment within SplashVenture Oasis.

Staffing and Human Resources Plan

At SplashVenture Oasis, our staffing strategy is designed to support the successful launch and sustained growth of the waterpark. We prioritize assembling a skilled and dedicated team to deliver exceptional customer experiences, prioritize safety, and drive operational excellence. As the business expands, our staffing plan aligns with our projected growth to ensure sufficient support for increasing visitor numbers and evolving operational needs.

The timeline for planned staff additions and role expansions over the next three years is as follows:

Milestones

Key Metrics

As part of our management and organization strategy, SplashVenture Oasis will be evaluating its performance based on the following Key Performance Indicators (KPIs).

VI. Financial Plan

Revenue Model

As SplashVenture Oasis aims to establish itself as a leading waterpark in Austin, Texas, it will focus on multiple streams of revenue to ensure financial stability and long-term growth. The main revenue streams for the business will be:

• Daily Ticket Sales: Generating revenue through the sale of individual tickets for general admission to the waterpark. This will be the primary source of income, attracting both local residents and tourists.
• Seasonal Passes: Offering seasonal passes for visitors who wish to have unlimited access to the waterpark for a set period, typically a season or year. This will provide a steady income stream and encourage repeat visits from dedicated customers.
• Group Discounts and Event Packages: Providing discounted packages for schools, organizations, and large parties, as well as offering event hosting fees for birthdays, corporate events, and special occasions. This stream of revenue will cater to group visits and private events, expanding the customer base and increasing park utilization.

Sales Forecast

In order to project the expected sales for SplashVenture Oasis, we have outlined the following sales forecast for the years 2024, 2025, and 2026. The figures are based on market research, anticipated visitor numbers, and historical data from similar businesses in the recreational activities sector.

Expenses

As with any business, SplashVenture Oasis will incur various expenses in both its startup phase and ongoing operations. Below is a breakdown of estimated costs for the startup and monthly operational expenses:

Startup Expenses Table

Operational Expenses Table

It's vital for the business to carefully consider and plan for these expenses to ensure a financially stable and successful operation.

Break-even Analysis

The break-even point is a crucial financial metric that indicates the level of sales required for a business to cover all of its costs and begin generating a profit. Understanding the break-even point is essential for assessing the viability and financial health of a business, as it provides insight into when the business will start making a profit and can help in decision-making related to pricing, cost management, and sales targets.

Based on the calculations, the waterpark business must sell approximately 166,667 units of its offerings at a price of $50 each to reach the break-even point. This means that the total sales revenue generated from these units would cover all fixed and variable costs, resulting in a net profit of zero.

Understanding the break-even point will guide the business in setting achievable sales targets, managing costs efficiently, and making informed decisions regarding pricing strategies. It also serves as a benchmark for evaluating the performance and financial sustainability of the waterpark, helping in future planning and investment decisions.

Financial Statements - Income Statement

Our projected income statement outlines the expected revenue, expenses, and profitability for SplashVenture Oasis over the next three years (2024-2026). This statement provides an overview of the anticipated income from selling waterpark tickets, food and beverage sales, merchandise, and other services, as well as the expected profit or loss after accounting for all associated costs.

Financial Statements - Cash Flow

Financial Statements - Balance Sheet

Below is the balance sheet statement for SplashVenture Oasis waterpark for the years 2024, 2025, and 2026. The table provides a snapshot of the company's financial position, including its assets, liabilities, and equity for each year in USD values.

These figures represent the financial health of SplashVenture Oasis and its ability to meet its financial obligations while maintaining a strong equity position.

Funding Requirements

The funding requirements for SplashVenture Oasis are crucial for the successful launch and sustained operations of the waterpark. A comprehensive breakdown of the total funding needed is presented below, covering key categories essential for the business's financial stability and growth.

Exit Strategy

Our exit strategy is designed to provide flexibility and options for the future of SplashVenture Oasis. Whether it's through acquisition, selling the business, or transferring ownership, our goal is to ensure a smooth transition while maximizing returns for all stakeholders.

• Acquisition by a larger entertainment conglomerate, offering a lucrative buyout with a multiple of EBITDA as the valuation metric.
• Selling the business to a private investor or group, with a structured payment plan based on a percentage of future profits for a set number of years.
• Transferring ownership to a family member or key employee, with a gradual buyout plan based on a vesting schedule and equity stake in the business.
• Convertible notes may be offered to potential acquirers or partners, providing an opportunity for them to convert debt into equity based on predetermined milestones and financial performance.
• The repayment schedule for any outstanding loans or investor capital will be clearly outlined, ensuring a fair and transparent process for all parties involved.