I. Executive Summary

Company Description

Dragon's Brew Tea Cottage is a Welsh-inspired tea house operating in the vibrant city of Portland, Oregon. Specializing in traditional Welsh teas, homemade cakes, and light bites, our establishment offers a unique cultural experience steeped in Welsh tradition. Our cozy and authentic Welsh cottage ambiance, combined with our exclusive selection of Welsh teas and delicacies, sets us apart in the market, providing a distinctive alternative to the typical coffee shop experience.

Our key activities involve sourcing high-quality Welsh tea and ingredients, preparing and serving traditional Welsh teas and delicacies, maintaining an ambiance reminiscent of a Welsh cottage, and organizing cultural events and tea-tasting sessions. With a target market encompassing tea enthusiasts, Anglophiles, expatriates seeking a taste of home, culturally curious individuals, and anyone looking for a comforting and distinct place to relax, study, or socialize, our short-term goal is to establish a robust online presence and achieve steady growth in customer footfall. In the long term, we aim to expand the brand through possible franchising or opening additional locations within five years, positioning Dragon's Brew Tea Cottage as a unique and sought-after destination in the U.S. market.

Problem

Current cafes and tea houses often fail to provide a cozy and authentic atmosphere that embodies a specific cultural heritage, leaving customers with limited options for exploring and experiencing traditional teas from around the world. Tea enthusiasts and culturally curious individuals often struggle to find a space where they can enjoy a diverse selection of traditional teas, especially those from underrepresented regions like Wales, renowned for its rich cultural heritage. The lack of Welsh tea houses in the U.S. results in a deficit of authentic cultural experiences centered around Welsh tradition, leaving a void in the market for those seeking to immerse themselves in the charm and allure of Welsh tea and customs.

Solution

Dragon's Brew Tea Cottage offers a unique and authentic experience centered around traditional Welsh teas, homemade cakes, and light bites, all within a cozy and culturally-rich environment. By providing a wide range of traditional Welsh teas, homemade Welsh baked goods, and an authentic Welsh atmosphere, we aim to fill a gap in the market and cater to the needs and desires of our target customers. Through cultural events and tea-tasting workshops, we strive to promote cultural appreciation, relaxation, and a sense of community, offering an authentic taste of Welsh culture while fulfilling the desires of tea enthusiasts and individuals seeking a distinctive place to relax, study, or socialize.

Mission Statement

Dragon's Brew Tea Cottage is dedicated to providing an authentic and immersive Welsh tea experience, fostering cultural appreciation and relaxation in a cozy environment. With a commitment to sourcing traditional Welsh teas and creating a welcoming space, we aim to enrich the community by offering a unique alternative to the typical café, while promoting sustainability and social responsibility.

Key Success Factors

Financial Summary

A summary of the projected financial performance and investment requirements for Dragon's Brew Tea Cottage is provided below:

The business seeks an initial funding of $250,000 to cover startup costs and anticipates achieving a 20% to 30% return on investment by the end of the third year of operation.

In conclusion, the financial forecast demonstrates a positive revenue trajectory and a promising return on investment for potential stakeholders.

Funding Requirements

Welsh Tea House requires funding to cover various aspects of its startup and initial operational costs. A detailed breakdown of the funding requirements is provided below:

II. Products & Services

Problem Worth Solving

Many Americans are avid lovers of hot beverages, with coffee dominating the café scene. However, the market often lacks diversity in offering culturally-enriching experiences that go beyond the typical coffee shop ambiance. This gap in the market leaves a substantial portion of consumers underserved, particularly those seeking to explore global tea traditions, such as those from Wales.

• Current cafes and tea houses often fail to provide a cozy and authentic atmosphere that embodies a specific cultural heritage, leaving customers with limited options for exploring and experiencing traditional teas from around the world.
• Tea enthusiasts and culturally curious individuals often struggle to find a space where they can enjoy a diverse selection of traditional teas, especially those from underrepresented regions like Wales, renowned for its rich cultural heritage.
• The lack of Welsh tea houses in the U.S. results in a deficit of authentic cultural experiences centered around Welsh tradition, leaving a void in the market for those seeking to immerse themselves in the charm and allure of Welsh tea and customs.

In response to this deficiency, Dragon's Brew Tea Cottage aims to fill this gap by providing a unique and authentic Welsh tea house experience, offering a wide array of traditional Welsh teas, homemade cakes, and light bites within an environment steeped in Welsh tradition. This venture will cater to the underrepresented niche of tea enthusiasts, Anglophiles, and expatriates yearning for comforting and distinct spaces where they can relax and socialize while immersing themselves in the cultural heritage of Wales.

Our Solution

Dragon's Brew Tea Cottage will offer a unique and authentic experience centered around traditional Welsh teas, homemade cakes, and light bites, all within a cozy and culturally-rich environment. Our products and services are designed to fill a gap in the market and cater to the needs and desires of our target customers.

• Traditional Welsh Teas: We will source and maintain a stock of at least 30 different traditional Welsh teas, providing a wide range of flavors and varieties that are not widely available in the American market. These teas will offer a taste of Welsh culture and heritage, allowing customers to explore and appreciate the unique blends and brewing methods of Wales. Customers will have the opportunity to purchase packaged tea blends for home consumption, thereby extending the experience beyond the walls of our tea cottage.
• Homemade Welsh Baked Goods: Our menu will feature a consistent selection of Welsh baked goods and light bites, with seasonal rotations to keep the offerings fresh and intriguing. These traditional Welsh cakes and snacks will complement the tea experience, providing customers with the opportunity to indulge in authentic Welsh flavors and culinary delights.
• Authentic Welsh Atmosphere: The interior of Dragon's Brew Tea Cottage will be meticulously designed to evoke the ambiance of a traditional Welsh cottage, complete with décor, music, and storytelling that immerse customers in Welsh culture. This cozy and unique environment will set us apart from typical coffee shops, providing a distinctive setting for relaxation, study, and socialization.
• Cultural Events and Tea-Tasting Workshops: In addition to our regular offerings, we will host a series of cultural events and tea-tasting workshops to enrich the customer experience. These events will provide opportunities for deeper exploration of Welsh culture and traditions, creating a space for education, socialization, and appreciation of a distinct heritage.

By offering this range of products and services, Dragon's Brew Tea Cottage will provide a one-of-a-kind experience that promotes cultural appreciation, relaxation, and a sense of community. Our unique value proposition lies in our commitment to offering an authentic taste of Welsh culture while fulfilling the desires of tea enthusiasts, Anglophiles, and individuals seeking a cozy and distinct place to relax, study, or socialize.

Unique Selling Proposition

Dragon's Brew Tea Cottage sets itself apart from the competition through its unwavering commitment to providing an authentic Welsh cultural experience, complete with traditional teas and homemade Welsh delicacies, within a cozy and welcoming environment. The unique value proposition of Dragon's Brew Tea Cottage lies in offering an immersive journey into Welsh culture, providing a distinct alternative to the abundance of coffee shops in the U.S. market.

• Exclusive access to traditional Welsh tea varieties not widely available elsewhere.
• An authentic taste of Welsh culture through traditional teas and cuisine.
• A cozy and unique atmosphere reminiscent of a Welsh cottage.
• Personalized and knowledgeable service, promoting Welsh hospitality.
• Constant introduction of new traditional teas and rotating cultural events.

Development Stage and Future Plans