I. Executive Summary

Company Description

Cymru Cuppa Corner, with 'Cymru' meaning Wales in Welsh, brings the heart of Welsh tea culture to Portland, Oregon. As a charming Welsh Tea Room, our business operates in the hospitality and culinary industry, providing an authentic and tranquil escape for tea enthusiasts and those seeking a taste of Wales. Our key products include a diverse menu of traditional Welsh teas and delicacies, all meticulously selected to offer a unique and culturally rich experience. At Cymru Cuppa Corner, our main activities revolve around curating a genuine Welsh tea experience, organizing cultural events, and providing personalized service that sets us apart from our competitors.

We aim to capture the hearts of tea lovers, individuals of Welsh descent, UK expatriates, and cultural explorers, offering them a taste of home and a new dining experience. In the short-term, our goals include establishing ourselves as the premier destination for an authentic Welsh tea experience in Portland and achieving a steady growth in customer base. In the long-term, we plan to expand our brand to include more locations and cultivate a loyal customer base, while also exploring potential franchising opportunities.

Problem

The bustling and diverse culinary scene in the US offers a wide array of dining experiences, yet there is a significant gap in the market for those seeking an authentic Welsh tea experience. The current lack of availability of traditional Welsh teas and pastries leaves a considerable portion of customers yearning for a cozy, culturally rich escape where they can indulge in the unique flavors and ambiance of Welsh tea culture. This unmet need creates a specific problem for our target customers:

• Craving for Authenticity: Many tea enthusiasts and individuals of Welsh descent are unable to find a place where they can savor the distinct taste of traditional Welsh teas and enjoy customary Welsh delicacies.
• Lack of Cultural Immersion: Customers seeking a culturally immersive environment that transports them to the rolling hills and quaint villages of Wales find a shortage of options catering to this specific experience in the US.
• Limited Accessibility: The scarcity of establishments offering a genuine teahouse culture, enriched with Welsh traditions, folklore, and hospitality, poses a challenge for customers wanting to partake in a unique and authentic Welsh tea experience.

The consequences of this unaddressed problem are that customers are left with few opportunities to explore and embrace the richness of Welsh tea culture, resulting in a missed connection to their heritage, a lack of exposure to this unique part of UK-inspired fare, and a void in the local culinary landscape. By filling this gap in the market, Cymru Cuppa Corner aims to provide a solution that satisfies the longing for an exclusive and genuine Welsh tea experience, meeting the desires of tea enthusiasts, Welsh expatriates, Anglophiles, and those seeking an authentic and culturally rich dining experience.

Solution

At Cymru Cuppa Corner, our solution revolves around offering a range of traditional Welsh teas, delicacies, and a culturally immersive environment to provide an authentic Welsh tea experience for our customers. By catering to tea enthusiasts, individuals of Welsh descent, UK expatriates, Anglophiles, and those seeking new and authentic culinary adventures, we aim to fill a niche gap in the market and promise a truly exceptional and memorable experience for our customers.

Mission Statement

Cymru Cuppa Corner is dedicated to providing an authentic Welsh tea experience, enriching the cultural tapestry of Portland by offering a warm and inviting space, exceptional service, and a unique selection of teas and regional delicacies. We are committed to preserving and sharing the rich traditions and heritage of Wales, fostering a sense of community, and delighting our customers with a one-of-a-kind tea journey.

Key Success Factors

Financial Summary

The financial summary for Cymru Cuppa Corner projects favorable revenue growth, profitability, and return on investment over the next three years.

The initial financial requirements for Cymru Cuppa Corner amount to $250,000, offering investors an attractive anticipated return on investment of 20%.

The financial outlook for Cymru Cuppa Corner presents a promising future built on steady growth and profitability.

Funding Requirements

Welsh Tea Room requires initial funding to cover various aspects of the business, including product development, marketing, operations, staffing, and overall startup costs.

II. Products & Services

Problem Worth Solving

The bustling and diverse culinary scene in the US offers a wide array of dining experiences, yet there is a significant gap in the market for those seeking an authentic Welsh tea experience. The current lack of availability of traditional Welsh teas and pastries leaves a considerable portion of customers yearning for a cozy, culturally rich escape where they can indulge in the unique flavors and ambiance of Welsh tea culture. This unmet need creates a specific problem for our target customers:

• Craving for Authenticity: Many tea enthusiasts and individuals of Welsh descent are unable to find a place where they can savor the distinct taste of traditional Welsh teas and enjoy customary Welsh delicacies.
• Lack of Cultural Immersion: Customers seeking a culturally immersive environment that transports them to the rolling hills and quaint villages of Wales find a shortage of options catering to this specific experience in the US.
• Limited Accessibility: The scarcity of establishments offering a genuine teahouse culture, enriched with Welsh traditions, folklore, and hospitality, poses a challenge for customers wanting to partake in a unique and authentic Welsh tea experience.

The consequences of this unaddressed problem are that customers are left with few opportunities to explore and embrace the richness of Welsh tea culture, resulting in a missed connection to their heritage, a lack of exposure to this unique part of UK-inspired fare, and a void in the local culinary landscape. By filling this gap in the market, Cymru Cuppa Corner aims to provide a solution that satisfies the longing for an exclusive and genuine Welsh tea experience, meeting the desires of tea enthusiasts, Welsh expatriates, Anglophiles, and those seeking an authentic and culturally rich dining experience.

Our Solution

At Cymru Cuppa Corner, we will offer a range of products and services that aim to provide an authentic and immersive Welsh tea experience for our customers. Our core features include:

• Traditional Welsh Teas: We will curate a minimum of 15 traditional Welsh teas, sourced directly from Wales, to provide our customers with an extensive selection of unique flavors and aromas. From classic black teas to herbal blends, our tea menu will cater to tea enthusiasts and those seeking a taste of authentic Welsh tea culture.
• Welsh Pastries and Cakes: Our menu will feature a variety of Welsh pastries and cakes, including bara brith, Welsh cakes, and other regional delicacies. These traditional treats will be freshly baked, providing a delightful accompaniment to our tea offerings and showcasing the rich heritage of Welsh culinary traditions.
• Welsh Meals: In addition to our tea and pastry selection, we will offer light Welsh meals, such as traditional soups, sandwiches, and savory tarts, providing a complete dining experience for our customers to enjoy alongside their tea selection.
• Online Marketplace: To extend the experience beyond our physical location, we will develop an online marketplace offering Welsh tea and merchandise for nationwide sales. This platform will allow customers across the country to explore and purchase our authentic Welsh products, creating additional revenue streams and expanding our brand presence.

The functionality of our products and services revolves around delivering a truly immersive Welsh tea experience, addressing the specific needs of customers seeking a cozy, culturally rich escape. Our authentic Welsh teas and delicacies, coupled with our culturally immersive environment, will transport our customers to the rolling hills and quaint villages of Wales, fulfilling their desire for a genuine teahouse culture in the bustling culinary scene of the US.

Our unique selling points lie in our exclusive focus on Welsh tea culture, offering a range of traditional teas and regional specialties that distinguish us from general European-style cafes. By providing a culturally rich atmosphere enriched by Welsh traditions, folklore, and music, we differentiate ourselves from other establishments, creating a rare and delightful experience for our customers.

For example, a customer looking for a unique dining experience can visit our tea room and indulge in a selection of exclusive Welsh teas and pastries, while immersing themselves in the rich cultural ambiance of Wales. Our products and services cater to tea enthusiasts, individuals of Welsh descent, UK expatriates, Anglophiles, and those seeking new and authentic culinary adventures, offering a practical and effective solution for those longing for a taste of Wales in the heart of the US.

Overall, our products and services are designed to capture the hearts of tea lovers and cultural enthusiasts alike, filling a niche gap in the market and promising a truly exceptional and memorable experience for our customers.

Unique Selling Proposition

At Cymru Cuppa Corner, our unique selling proposition is centered on providing an authentic Welsh tea experience that is unparalleled in the market. By focusing on traditional Welsh teas, pastries, and cultural immersion, we offer a one-of-a-kind atmosphere and product lineup that sets us apart from other tea rooms and European-style cafes.

• Exclusive focus on Welsh tea culture, distinguishing us from general European-style cafes
• Authentic Welsh tea experience with a unique selection of teas and regional specialties
• Culturally rich atmosphere featuring Welsh traditions, folklore, and music
• Focus on customer engagement and personalized service for a warm, inviting experience
• Emphasis on quality of service and in-depth knowledge of Welsh hospitality and tea culture

Development Stage and Future Plans